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The Digital Out-of-Home (DOOH) advertising market now delivers 1.5 billion weekly viewed impressions with JCDecaux remaining the largest contributor representing nearly half of the viewed impressions with a weekly reach of 43%.
 
According to the latest data release from OOH industry audience currency Route, DOOH viewed impressions are continuing to grow.  The increasing scale and reach that DOOH offers marketers, combined with flexibility and accountability has been a reason for this continued growth in the sector, which delivers strong reach on a national scale. 

As DOOH moves into a more automated future, JCDecaux maintains its commitment to putting the brand first and providing quality and value to partners with its industry-leading brand charter, BranDO.

Please get in touch for the latest copy of our Digital Out-of-Home report.

Published in Digital, about #Route