Brands capitalised upon the flexibility of digital Outdoor in a number of tactical Out-of-Home advertising campaigns that captured the nation’s attention as it eagerly awaited this month’s solar eclipse.
Chupa Chups’ first ever Out-of-Home campaign with JCDecaux UK reached affluent and connected commuters at London’s Waterloo station with a creative that mimicked the movement of the moon across the sun.
The campaign, with BBH London, showcased two giant lollipops moving towards each other across the Motion@Waterloo digital screen and featured a digital countdown clock, building anticipation and excitement for the event.
Samsung deployed its own time-sensitive digital Outdoor campaign to mark last Friday’s eclipse.
With a creative designed to showcase the two S6 and S6 Edge handsets blocking the sun, the brand announced that ‘Next is all others eclipsed’ as it encouraged time-pressed commuters to ‘pre-order today’ across JCDecaux’s premium roadside locations: The Marylebone Tower and The Hammersmith Tower.
The campaign, planned and booked by Cheil and Rapport, was also deployed across JCDecaux’s rail digital 6-sheet network and was part of Samsung’s wider ‘Next is Now’ campaign.
