When thinking about Black Friday, pictures of people scrambling on top of each other just to get a discounted flat screen TV probably spring to mind. However, in the past few years, this American tradition has made its way across the pond to the UK, where this year it experienced its strongest day ever for internet shopping, with a record £1.1bn being spent on online purchases during the 24-hour sales period!
Black Friday is generally regarded as the beginning of the Christmas shopping season, so this was great news for advertisers who decided to use OOH to showcase their special Black Friday deals this year.
JCDecaux’s latest Christmas research shows that people spend more time consuming OOH than any other media during the festive period! Last year, 4 in 10 consumers used their mobiles to shop for Christmas while outdoors, and this increases to a massive 74% when looking specifically at both AB’s and 18-34s.
Here are some examples of how brands used OOH during Black Friday this year.
Dixons used this humorous campaign to encourage commuters to check out their online deals. The campaign was planned and booked with JCDecaux by Posterscope and Walker Media.
This campaign was booked with JCDecaux by Posterscope.
Greggs opted for a more charitable campaign during the Black Friday madness with this fairtrade creative, planned and booked with JCDecaux by Posterscope and Carat.