In anticipation of their most recent collaboration with Nike, ASOS took to Out-of-Home encouraging audiences to ‘find your swoosh style at ASOS.’ ASOS choose the heart of Shoreditch aiming to attract the hard to reach young urban audience.
Programmatic buying gives brands greater flexibility in terms of targeting, measurement, optimisation and near real-time playout triggered by data. In the UK programmatic is now available across all our environments! Taking to the power of the public screen with this campaign and targeting specific consumers in specific areas when they are out and about makes programmatic the perfect fit for ASOS to drive brand awareness.
Programmatic is a way of planning and buying Out-of-Home that uses technology so it can be easily bought at the same time as digital Online or other digital media, so makes it easier to book campaigns across 'omnichannels' (several channels at the same time such as digital TV/online, press). Using Programmatic technology makes easy to integrate data so this facilitates campaigns that use data or are triggered by (for example) by sales data, weather triggers or any other data the brand may want to use.
Programmatic digital out-of-Home is going from strength to strength and Programmatic is now in 17 countries around the globe - and in the UK we now offer programmatic across all our environments, with the recent addition of Tesco and Heathrow earlier this year.
