JCDecaux, the world’s largest Outdoor advertising company, adds The Western Avenue Tower to its market leading digital large format presence in London.
The Western Avenue Tower adds an audience of 1.7 million over two weeks and completes the W8 Network which includes eight premium portrait digital sites such as the iconic M4 Torch and the Marylebone Tower.
Spencer Berwin at JCDecaux said: “West London reaches highly affluent audiences commuting into London every day. The new W8 location has been hand-picked in order to ensure it adds to our already existing network and has the highest possible impact. We have a huge development pipeline for 2016 to add to our market leading existing footprint and this is just the start of our exciting digital programme for London this year.”