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About Sparking conversation our loneliness project

In 2018 we embarked on a project to identify a cause we could support and champion. We chose loneliness as our focus, because it is a universal experience and can affect us all, at different life stages and at any time. 
  • Our vision Destigmatise loneliness by sparking conversations within our organisation, with our partners, and within JCDecaux communities

  • Our strategy Engage experts and key influencers in this field to better understand the complexities around loneliness; to establish where the need is greatest; and where JCDecaux can have the most impact

  • Our goal Have a measurable impact within our communities by creating more meaningful everyday connections

We believe there are things we’ve learnt through our Sparking Conversation activities that can help our wider community destigmatise loneliness and support others who are experiencing loneliness, at this time of unprecented change. We are proud to be members of the UK Government's 'Tackling Loneliness Network', and to be part of the Government's plan to tackle loneliness during these very challenging times

This information resource shares our experiences and what we’re doing to keep our team connected during this time. It also signposts to experts in this field, who we have worked with. We hope you’ll find it helpful. 

We’d also love to hear from you about what you are doing to keep your teams connected. Please keep in touch using the button below.
 

Why loneliness for JCDecaux

JCDecaux out-of-home media is located at the heart of places where people congregate in communities.

Our area of expertise is in making connections within communities, and we looked at how we could use this expertise to champion a cause. We wanted the cause to be relevant to these core business activities. Most importantly, we wanted it to benefit people in a clear, measurable way. 

We chose loneliness for a number of reasons:
  • Loneliness is a ubiquitous, universal experience 
  • A project to destigmatise loneliness and make more meaningful everyday connections can have a measurable positive impact. We believe we can do something practical about it, and its something we can sustain long-term
  • Loneliness is caused by a lack of meaningful connections. Our business is based on making meaningful connections
  • Our team believes in the cause because it feels authentic. It’s aligned to our brand, our core values and our capabilities

We called this initiative ‘Sparking Conversation’, because that’s what it’s about at its heart. 

We want to make it as easy as possible for people within our business, and within our wider communities, to make more meaningful everyday connections. So far, we’ve run, supported and funded activities within our business to help bring our people together and get them talking. We’re helping to destigmatise loneliness and creating a culture where it’s easy to spark conversation, where no-one needs to feel lonely.

Outside our business we’re working with the Department for Digital, Culture, Media and Sport on their co-ordinated strategy to tackle loneliness in communities UK-wide. We are a founder member of the Department for Business, Energy and Industrial Strategy’s ‘Tackling Employee Loneliness’ network. We have built connections with expert organisations in this area including Campaign To End Loneliness and The Loneliness Lab. 
 

Learn more and keep in touch

  • Contact the Sparking Conversation team

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