JCDecaux and PA (the Press Association) have teamed up to bring the public the latest headlines and medals’ tables from Rio 2016. Powered by live data from PA, the updates are delivered dynamically to digital screens in rail, retail and roadside environments across the UK. This follows the success of a recent editorial partnership around the UEFA Euro 2016 tournament that kept fans updated with news and live scores across JCDecaux’s digital network.
JCDecaux is bringing the public a selection of stories pictures and stats covering the sports and leading athletes. The news and updates, curated by the team at PA, includes the biggest stories from Rio each day, athletes’ & teams stats and rankings, and daily medal tallies. The content is broadcast to the public via JCDecaux’s dedicated channel on a network of D6 screens.
Ashley Broadley, Sports Editor at the Press Association, said: “The Rio Olympics is creating some of the biggest talking points in the sporting calendar, and PA have a front seat for all the action. We cover the Games from every angle – from the biggest headlines and what’s trending on social media, to all the data related to participating teams and athletes – and worked closely with JCDecaux to tailor the information to their individual requirements.”
Alex Matthews, Managing Director of JCDecaux Dynamic said: “As we saw during the Euros and the World Cup, Outdoor plays a key part in celebrating big international events. Four years on from London 2012, our screens have become a national digital network, powered by live data, delivering dynamic content via our SmartContent platform. This partnership with PA means we can bring the excitement of Rio to people commuting, socialising and shopping, reaching over 52% of the population with the latest news from the Games and Team GB.”
Locations where the editorial is shown includes leading shopping malls and major rail hubs UK-wide.