Planning in partnership. Defining the project.We work in consultation with our partners on planning, taking a project from initial vision to delivery, carefully integrating safety considerations, innovation and technology, even within the most complex and sensitive heritage environments, where we have significant experience. We take full ownership of the process and leverage our expertise for seamless project delivery. Our installation of digital screens throughout London's oldest historic boroughs is testament to our capabilities, with the majority of screens installed in Westminster.
Graeme Craig, TfL Commercial Development Director
Careful, comprehensive planning. Salford Arch.We carefully look at the local area to ensure that the structures we propose will integrate with and enhance the visual amenity. Plans are drawn up in a joint, consultative project, carefully detailed so our partners understand from every angle what we propose, and can visualise it in situ, showing how it will deliver what was promised, including optimum revenue.
“Salford City Council has entered a successful partnership with JCDecaux which raises revenue for the council and provides opportunities to promote key council campaigns. The landmark arch is hugely successful and represents a great deal for council taxpayers, as the revenue from our partnership can be invested in key public services for the people of Salford.”Paul DennettSalford City Mayor
A Shared vision. Trafford's bespoke portfolio.
The centrepiece of Trafford Metropolitan Borough Council’s unique large format roadside portfolio is the spectacular Trafford Arch, a purpose built structure soaring across six lanes of traffic on one of Manchester's busiest arterial routes.
To deliver this UK first, and the other sites in the portfolio, we built strong relationships with the Council's commercial, planning and highways team. We listened to their priorities to identify what was truly important - not just revenue, but unique designs to create a branding for Trafford, differentiating them from neighbouring boroughs. We showed Trafford MBC how our investment in quality throughout the whole contract life - covering design, engineering, the construction process, digital display screen technology and our ongoing maintenance programme - guaranteed best in class products for the duration. We were awarded the 20 year contract following a competitive pitch.