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About P² + C = 5

The title of this book P² + C = 5 is the formula for how marketers can harness the power of public and private marketing to focus on what really matters, the search for effectiveness.

This book is a call to arms. It captures a moment in time for brands, not just about the impact of Covid-19, but about how brands prosper and grow in our changing world.

The research and new intelligence in the book aim to provide a way to build more effective, balanced communications. 

Click here to order a copy of P² + C = 5.

About Justin Gibbons

Justin Gibbons studied History at Edinburgh University and University College London before starting life as a researcher at Synovate.

He went on to be a Cool Hunter, Account Planner and Media Strategist working for some of the most groundbreaking agencies in the UK including PHD, Havas and creative boutique George & Dragon. He founded Work Research in 2006 as a media specialist research business.
In 2018 and 2019, Justin co-authored the publications The Brand Gap and Bridging the Brand Gap with Tony Regan, his partner at Work Research.

Justin has worked on research projects for businesses including Channel 4, ITV, JCDecaux UK, News UK and Global.