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Partnership. Collaboration and co-operation.We partner with leading mall landlords including intu, Land Securities and Westfield. We work through genuine two-way dialogue between partners focused on the same goals. We continually look to grow the opportunity available, and the income generated. We can call upon the experience of our global retail media network to develop new solutions – both for advertising and for mall consumers – designed to enrich the in-mall experience for consumers. We provide compelling brand messaging to boost visibility and sales, and install technology to help shoppers navigate their way through the mall.
“Our ongoing partnership with JCDecaux has delivered excellent results for us and an improved in-mall experience for our shoppers. We work together in a spirit of true partnership. We benefit from their global perspective, and network of expertise, which delivers us cutting edge media and technical solutions that genuinely improve the mall amenity.”Mark WarneHead of Commercial Partnerships, Land Securities
Our ethos. Optimum quality product display.Our quality-first approach singles us out. All our products are rigorously tested and built to last. They must complement the high-end, aspirational visual environment, so are sleek, streamlined and occupy as little space as possible, built to be ‘on the way not in the way’. Display quality is paramount for both our mall partners and for the brands using our displays as an additional shop window.
Prime product Placement. Results for retailers.Stand-out, stand-alone high impact products and sites that provide regular reminders throughout the shopper journey are proven to provide results for retailers. Advertising awareness reaches 36% when M-Vision and digital 6-sheets work together, and the combination delivers a 36% increase in online search (Power of Big research).
We don’t compromise on product placement. Our flagship large format digital product, M-Vision, has to be in proximity to each mall’s anchor store. If it isn’t, it won’t perform to its optimum capabilities, and so we will not install it, recommending more appropriate alternative products.
Our expertise. Understanding mall consumers.Display quality is crucial but clearly so is clever planning and selling, leveraging all the benefits to brands of in-mall advertising and communicating them in a compelling way to the right media stakeholders. We invest heavily in data that supports our product placement and campaign planning and drives our understanding of the in-mall audience behaviour and motivations.
Our proprietary MyShop research panel gives us unique insight into the attitudes and opinions of consumers who shop at JCDecaux malls at least once a month. We can quickly gather data which we can use to build the best, most topical, sales case, pulling additional, tactical, revenue into our malls.