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Jean-Claude Decaux invents the new concept and business model of 'street furniture', with bus shelters financed by advertising. JCDecaux is born, and also a brand new 2 m2 advertising format.
Lyon (France) becomes the first city to adopt JCDecaux's business model.
Two years after the company launched, JCDecaux extended its activities into Belgium, creating the Group's first subsidiary.
Our global headquarters are established in Plaisir, near Paris. Fifty years on, over 700 employees from over 100 business areas are based there.
The installation of street furniture in Lisbon, Portugal sees the launch of the company’s first non-French-speaking subsidiary.
1972-1982Brand and city innovation
The development of the free-standing Council Information Panel – with advertising on one side and council information, including wayfinding, on the other, changed the game of how concession agreements were awarded. Well-designed non-advertising products are now included as part of contracts. Digital information products, which can be updated as required, are now installed.
The scrolling 6-sheet panel marked the first product designed to embody the ‘less is more’ advertising ethos.
Designed for cleanliness, ease of use, reliability and, already, concentrating on saving energy and water, automatic public toilets (APCs) are tested, then installed, in Paris in 1980 and 1981.
1982-1999Design and business development
Our first street furniture is installed in Germany in 1982, in Hamburg. In 1990, a few months before reunification, we became one of the first companies to invest in Eastern Germany, with a contract with the city of Leipzig.
JCDecaux entered UK market with its first contract, 40 bus shelters in Kingston-Upon-Thames. This marked the introduction of 6-sheets in the UK. Our business ethos - to enhance public spaces along with advertising supply - won the hearts of city architects and led to an overall improvement in out-of-home products UK-wide.
Lord Norman Foster becomes the first designer to work with JCDecaux to design street furniture lines. Over fifty designers, including Mario Bellini, Philippe Starck, Jean-Michel Wilmotte and Marc Aurel, would subsequently work with the company.
JCDecaux won its first American contract, accessible public toilets in San Francisco.
The winning of the City of Sydney contract marks our entry to Oceania. The contract is awarded thanks to our close collaboration with the designer Philip Cox and the quality of our street furniture maintenance.
Installed by Infoscreen, the Group's first digital displays go live in the Vienna Metro.
1999-2013The challenger brand becomes number 1 worldwide
The company acquired Avenir, the out-of-home media communication division of Havas Out-of-Home Media - Mills & Allen in the UK. Overnight we extended our product reach to billboard and transport advertising.
JCDecaux wins the first advertising concession in Singapore, a city which previously refused advertising in public spaces, and installs advertising bus shelters on Orchard Road, the heart of the city's retail and entertainment hub.
Scrolling Backlights, considered a revolution in out-of-home by UK media agencies, and another example of JCDecaux's 'less is more' product installation ethos, launched in the UK.
Company floated on the Euronext Paris exchange.
UK launch of JCDecaux Innovate, the division dedicated to devising eye-catching newsworthy campaigns. The division rapidly rolled out across JCDecaux subsidiaries worldwide.
The ground-breaking self-service public bicycle hire scheme, Cyclocity, launches in Vienna. Public bicycles, funded by advertising revenue, are now available 700 cities in over 50 countries
The M4 Tower, the first iconic digital product in the UK, and the first site of the Premiere Platinum collection, was unveiled.
JCDecaux signs its first contract with Dubai International Airport in 2008. Other deals in the region would follow; by 2014 JCDecaux Middle East had grown to a 250-strong team.
We worked in partnership with BAA to plan and develop advertising opportunities within the infrastructure of Heathrow Terminal 5 during its construction. It is widely considered the blueprint for the airport media development of the future.
Our purchase of Titan Outdoor propelled us into pole position in the rail advertising market.
M-Vision is the first large format digital advertising product to be installed in UK shopping malls.
In 2013, we invested further in South America, buying 85% of Eumex, a Mexican company founded in 1995. As a result over 500 people joined JCDecaux and we strengthened our position in Chile and Argentina as well as entering seven new countries.
2013-presentInteractivity and connectivity
Consolidating our position as airport advertising market leader, we launched sales opportunity for the brand new Heathrow Terminal 2 ahead of its opening in June 2014, having been closely involved in the advertising placement strategy during construction.
We entered the experiential advertising market with campaigns such as Jurassic World, Fallen Kingdom, Mamma Mia and The Grinch.
We were delighted to be awarded the ten-year out-of-home advertising partnership contract with the City of Edinburgh. This comprised advertising bus shelters, non-advertising bus shelters, the first network of city centre digital screens, with interactive ‘Live Touch’ screens providing local information; charging stations; and large format products, including the city's first large format digital.
We installed Europe's largest digital screen product at London Waterloo station - the launch of the Motion@Portfolio.
JCDecaux urban networks become an integral part of urban connectivity as we partner with Vodafone, Huawei and Alcatel-Lucent for small cell deployment. Amsterdam becomes the first city to take advantage of the development, equipping over 400 bus shelters with the technology.
We unveiled Channel Tesco, the first data-fuelled, audience-traded digital out-of-home network. Creative copy can be changed by sales information, audience, weather and other environmental factors to optimise effectiveness.
We launched SmartBRICs, our ground-breaking media planning and buying platform, which allows campaigns to be planned, optimised and bought as efficiently and effectively as possible through the use of detailed third-party datasets.
We were awarded TfL's London bus shelter advertising concession, the largest of its kind in the world. We immediately embarked upon the digital transformation of the city, installing a fully synchronised digital advertising product in London's retail, financial and tourist heartlands. Our work in London embodies our use of the 'Three Ds' - digital, data and delivery.
JCDecaux starts offering dynamic solutions, focused on making it easy for brands to create dynamic, contextual ads that use up to the minute information to make them as relevant, therefore eye-catching and effective, as possible.
The environmental revolution picks up pace as we begin to install ever smarter, greener bus shelters. In Paris, we install new shelters equipped with photovoltaic panels, green roofs, USB chargers and digital information screens providing real-time and localised information.
We announced a significant step in our digitisation of LDN - the complete synchronisation of Oxford Street.
JCDecaux and Transport for London celebrate the 500th digital screen installation in world’s largest advertising bus shelter contract. The digital transformation of TfL’s bus shelter network is a core element of JCDecaux’s vision to make London the global showcase for digital Out-of-Home. A key part of the roll-out was the total digitisation of Oxford Street, with its digital screens synchronised
We unveiled The Kensington, a unique, sculptural digital canvas designed by Zaha Hadid Design. The Kensington provides brands with a unique communications’ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design.
Unveiled at JCDecaux’s Upfronts, ‘The Brand Gap’ explores the gap between what brands know and how they behave and suggests that the digitisation of the big broadcast media may be the answer, enabling activation and branding to be achieved by OOH and TV.
JCDecaux launches LDN Drive – a new London digital billboard network. LDN Drive is set to transform the opportunities for advertisers to drive brand fame in the capital, with the channel delivering 60m fortnightly viewed impressions (or 10m fortnightly viewed impressions at 15% SOT)* across 68 screens in 29 London boroughs.
JCDecaux signs London Borough of Camden bus shelter contract and now have exclusive bus shelter contracts for all central London boroughs. The Camden awards brings the number of digital bus shelter screens JCDecaux operates to 900, making London the largest digital advertising bus shelter network in the world.