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Building a digital icon
As One Team partnering with TfL, we transformed Old Street Roundabout from a classic outdoor icon to a first of its kind, cutting edge digital display in the heart of central London. Snapped up by one of the world’s most progressive tech companies as an embodiment of their company ethos.
One Team
Robert Clasper
Development Director
"The digitisation of Old Street Roundabout was a defining moment in my 12-year career. Meeting TfL and JCDecaux’s exacting standards with minimal disruption at one of London’s busiest locations required a diverse range of talented minds collaborating effectively."
Kate Tovey
Business Director,Sales
"The unique location and digital gravitas provided a new opportunity to uncover creative solutions for clients. From the outset, our partnership with Google was a perfect fit and our award-winning localised content was the result of an enormous amount of teamwork."
Joanne Barrozo
Inventory Manager
"Nothing says ‘digital flair’ quite like Old Street, a location that oozes influential innovation. My role in this pioneering project was keeping the internal workings of JCDecaux running efficiently, constant communication with a range of departments was vital."
Jonathan Harman
Data Strategist
"Quantifying the impact of the Old Street Roundabout was a new challenge that required creative collaboration across teams. Google’s continued presence and flurry of enquiries from advertisers speaks volumes about the quality of the product and its effectiveness."
Marc Jackson
Sr. Project Manager
"My experience in construction made me realise that the digitisation of the roundabout was an ambitious venture, one suited to JCDecaux. From design phase to handover, the ingenuity of our skilled specialists and partners ensured the project's overall success."
Stuart Gallifant
Digital Operations Supervisor
"This project tested my engineering skills by having to connect advanced digital assets and ensure a consistent, reliable service 24/7 – something fitting for what is now an iconic digital landmark right at the centre of the beating heart of tech city."
Nicholas George
Digital IT Manager
"Designing and building an IT solution to be aesthetically pleasing and functional on such a scale was no mean feat. Seeing those four screens light up for the first time on that scale was a real highlight as it was the culmination of hard work across the board."