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Building a digital icon
As One Team, collaborating with the globally renowned Zaha Hadid Design, we created a landmark advertising structure in London with expressive curves and striking lines, integrating public art, contemporary design and digital media.
One Team
Laura Tanner
Strategic Marketing Director
"My role was to bring together the story behind this new, completely unique structure and launch it to market as a media-first digital opportunity. Projects like this inspire everyone to do the best work they possibly can."
Andy Murtagh
Head of Large Format Projects
"The Kensington finish is seamless and a credit to the skills, knowledge and experience of the team involved. I am very proud and honoured to have been part of one of JCDecaux’s most prestigious projects."
Martin Stephens
Director of Planning
"I’m proud to say my work on The Kensington is one of my most memorable achievements. This project encapsulates the company’s ethos - that we challenge the public perception of advertising and show we care enough to enliven and improve the public realm."
Kevin Goodchild
SE Regional Operations Manager
"My team have managed to keep the structure of The Kensington and surrounding area looking great at all times. During the build process, we planned the maintenance works that would be required, taking into account the landscaping."
Mukesh Limbani
Digital Support Analyst
"I was the IT lead for this bespoke project, which was my first at JCDecaux. I gained new skills through the process of researching and using new improved technology to achieve the end result."
Bouchaib Berouche
National Digital Service Manager
"This project helped me expand my knowledge of new technologies from state of the art cooling to water management systems. The amount of engineering that was involved to create a structure so beautiful was fascinating."
Bill Vidal
Head of Product Trading
"This project has taken me from London’s Design Museum to a third storey scaffold and through to the boardrooms of some of the most prestigious brands in the world – it’s been fantastic to be part of the team that brought this project to life."
Russell Gower
Creative Director
"I faced two unique challenges – firstly, taking the architect’s 3D CAD model and turning it into something we were able to use with our 3D modelling software and secondly, to create the artwork spec for such a unique shape."
Stuart Gallifant
Large Format Digital Service Supervisor
"I feel a massive sense of achievement and pride to have been involved in the delivery of this landmark advertising site that incorporates such cutting edge technology."