Having announced that Share a Coke is back for 2014, with over 1,000 of the most popular British names now available on bottles, Coca-Cola is taking its popular Share a Coke campaign back on tour for the second year running and will be visiting Covent Garden for four days, starting from today (24th July).
After getting a personalised bottle of Coke and Coke Zero with your name or the name of a loved one, you are invited to drop into the special Share a Coke selfie kiosks to capture a picture with your bottle. Then, once you’ve taken your selfie, you can hang out and Share a Coke with friends on the rooftop terrace of the party pod and listen to music.
Jon Woods, General Manager at Coca-Cola GB & Ireland, said: “The Share a Coke campaign is all about sharing with family and friends and we want to help people to share further this summer, so are really excited to be taking Share a Coke on tour again. This year, not only will people be able to personalise their bottle – but an exciting new element will allow people to Share a Coke through a personalised selfie at the party pod selfie kiosks.
“We’ve seen another great summer of sharing with people across the country showing their excitement of finding a bottle with their name on the shelf across social media – we’re now inviting everyone in London to continue the sharing, so come down to the party pod to say hello.”
The campaign was planned and booked with JCDecaux's experiential division, JCDecauxLive.
For more information, visitwww.shareacoke.co.uk

Published in Creative Solutions, about #2014, #JCDecauxLive, #Live, #JC Decaux, #Experiential