The JCDecaux Mobile Audience Tracker.How have we done it?
With our partners Location Sciences and X-Mode, we have developed a Mobile Audience Tracker to help understand the movements of 2 million GDPR compliant smartphone users around the UK. By geofencing all of JCDecaux’s OOH assets, we now receive daily ‘location pings’ to understand exactly who sees our channels.
We will be reporting weekly audience data and forecasts here, available to you at the click of a button.
As our audience continues to return to the streets, we have worked hard to make sure that we understand new trends, predict anticipated growth and account for step-changes due to changes in lockdown regulations.