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Understanding what makes our audience tick is so important to media planning, which is why we have commissioned a live sentiment tracker to capture the mood of the nation. By having access to the thoughts and feelings of the 1,000 people in our sample, we are able to identify trends, collate category focused insight and explore topical ideas on a weekly basis.
  • Mood How the public are feeling

  • Financial Status Employment, income, spending and savings

  • Travel habits Preferred ways to travel and get around

  • Behaviour Short and long term lifestyle changes

  • Topical Mindset on topical events

Download weekly snapshots of key current trends here:
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