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EAT OUT TO HELP OUT BOOSTS FOOTFALLThe Government's 'Eat Out to Help Out' scheme launched on 3 August, offering 50% off food and drink while eating in restaurants, cafes and pubs on Monday, Tuesday and Wednesday throughout August. The first week has been celebrated as a success, with over 10.5 million discounts being claimed. The number of people out and about on high streets, malls and retail parks has increased across the UK on the days that the scheme is available, with lunchtime footfall +10% and post 6pm +19% compared to the previous week. Monday to Wednesday audiences in JCDecaux environments have also increased week-on-week, find out more in the intelligence download below.
Catch up on what you've missed.
OUT OF HOME WORKS FOR 18-34s (5th AUGUST)
With our range of research tools including our Sentiment Tracker and Brand Tracker, we have been able to understand more around the exposure and effectiveness of OOH on 18-34s as we emerge from lockdown. Our research shows that this audience is considerably less concerned about the virus, so are more likely to be out of home, and more willing to shop and travel. Our brand tracker results showed that metrics across the brand funnel are higher with this audience, including +40% more likely to visit stores as a result of seeing OOH and +16% more likely to recommend a brand.
THE JOHN LEWIS EFFECT (29th JULY)
John Lewis has recently announced that their major Westfield London store will reopen on Thursday 30th July. Since their Westfield Stratford store reopened two weeks ago, the shopping centre has seen a +17% increase in footfall. With the average John Lewis customer +30% more likely to be ABC1 we can expect an influx of affluent shoppers to Westfield London in the coming weeks.
With roadside audiences close to pre-lockdown levels, find out more about The National Towers opportunity that can deliver 7 million impressions in two weeks, across 6 key cities in the UK.
THE NATIONAL TOWERS OPPORTUNITY (29th JULY)
ON THE MOVE WITH STAMP DUTY CUTS (22ND JULY)
Rishi Sunak's recent announcement of a stamp duty holiday on properties up to £500,000 until March 2021 is set to boost the property market. Our latest research shows that almost half a million Londoners are planning on selling or buying a property in the next 12 months, and the recent changes show a +27% increase in consideration of buying a home before March 2021 to benefit from the savings.
GYMS REOPENING (22ND JULY)
Gyms, leisure centres and indoors pools have been given the green light to reopen on 25 July. This week's research shows that since lockdown 2.3million people are exercising more, and it's a lockdown habit that is here to stay with 3million planning to keep exercising in the future. 12million people have a gym membership in the UK (which equates to 20% of UK adults), and almost a quarter plan to visit a gym, pool or leisure centre in the first few weeks of reopening.
eat out to help out - malls (15th JULY)
With more and more restaurants opening, footfall in malls has seen an increase of 8% compared to last week. This is set to increase as 29 million UK adults plan on eating out in August in line with the government's new "Eat Out to Help Out" scheme.
eat out to help out - roadside (15th JULY)
As the government announces an offer of 50% off for diners who eat out on a Monday to Friday throughout August, intent to eat out in August vs July has doubled amongst UK adults.
european football is back (15th July)
Excitement is building for the return of European football. Both the UEFA Champions & Europa League return in August for a three week condensed fixture list which has 26 key fixtures & five different British teams featured. More than half the population intend to engage!
FMCG - MOBILE & DOOH (15th JULY)
The average queuing time outside supermarkets is 11 minutes - and all that time is spent on our phones. It's the perfect time to use geo-targeting through mobile and DOOH to reach shoppers in the right mindset. The Two Screen Future tells us that DOOH combined with mobile boosts attention and sales.
SUPER SATURDAY (8tH JULY)
Footfall on high streets and in shopping malls was boosted last week as the hospitality sector in England reopened. High streets in England saw a +20% week-on-week increase in footfall on Saturday, which increased to +36% after 5pm. The relaxation of lockdown restrictions in Scotland meant there were significant increases in footfall, with +103% on high streets and +49% in malls on Saturday compared to the same day the previous week.
Prepare for take off (6TH JULY)
The Government has announced from 10 July travellers arriving into England from 59 countries including France, Spain and Greece will be exempt from quarantine. Find out what this means for air travel as global connections reopen as we Prepare for Take Off.
OnE MILLION RETURNING WORKERS (3rd JULY)
As the hospitality sector reopens on 4 July, almost a million workers are expected to return to work from furlough. Our latest research shows that furloughed workers are positive about going back to work, are currently spending 50% of their income on non-essential items and have saved an average of £254 during lockdown.
THE RETURN TO RAIL (3RD JULY)
The Department for Transport has advised all franchised rail operators that a full service timetable is to be reintroduced from 6 July. This announcement, along with relaxing of social distancing to 1 metre means capacity of services increases to 60%. Lockdown easing of non-essential retail has also had a positive effect on passengers returning to rail. Find out more about the Return to Rail here.
THE FIRST CUT (1st JULY)
Following the Government announcement that hairdressers would reopen on the 4th July, we expect there to be pent up demand to get back into salons for post-lockdown haircuts and treatments. Our data shows that 37million UK adults want a haircut or beauty treatment and 62% plan to get their haircut in July.
DRINKS TO GO (1st JULY)
Last week we published intelligence on takeaway drinks, with drinking alcohol being one of the top things people plan to do when meeting up with friends and family, and 50% of Londoners having bought takeaway drinks from pubs and bars since lockdown restrictions have allowed. However since the announcement of pubs reopening on the 4th July, there are been an increase in visits to pubs for takeaway drinks, as well as a 110% increase in people intending to visit the pub, so we have updated last week's intelligence to include more useful insight on this audience and the opportunity to target them in proximity to pubs and bars.
UPMARKET SHOPPERS (24th JUne)
Department store John Lewis has announced it will reopen a further nine of its stores on 25th June, as part of a phased reopening. As we have seen from the pent up excitement about returning to shopping, 43% of the UK have already visited non-essential retail shops since reopening and 52% are willing to queue to enter department stores. With the average John Lewis customer +30% more likely to be ABC1, the reopening of these additional stores gives brands a chance to seize the opportunity of being the first to re-engage with an affluent audience.
The First Merlot (24th JUNE)
The latest Government announcement in relaxing lockdown restrictions will see pubs reopen on the 4th July, along with eased social distancing measures. There is a big appetite to get that first round in, as 35 million UK adults plan to drink alcohol with friends and family and 67% of Londoners planning to visit a pub in July.