John Lewis celebrated 150 years since its first store opened with a DOOH campaign with JCDecaux.
Planned and booked by Manning Gottlieb OMD and Talon, the campaign deployed multiple creatives across the premium rail and retail portfolio, including Motion@Waterloo, as part of the wider campaign to celebrate the department store's role in people's everyday lives.
Craig Inglis, Marketing Director of John Lewis, said: “In this very important year for us, this campaign celebrates how our customers’ lives have kept moving over the last 150 years and the role that John Lewis has played in moving with them. We hope the campaign will evoke nostalgia leaving our customers feeling uplifted and excited about a summer of celebration.”