JCDecaux, the UK’s leading Outdoor advertising company, has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence. The UK not only has one of the highest share of ad dollars going in to digital based media but also has one of the most progressive digital OOH sectors in the world.
JCDecaux launched its London Digital Network (LDN), and vision of building out its network of digital screens, after being awarded the world’s largest bus shelter advertising concession by Transport for London (TfL).
The company’s digital Out-of-Home network is fuelled by data utilising its bespoke media planning and buying tool SmartBRICS, as well as its SmartCONTENT ad serving platform which puts the right creative, at the right time and in the right place.
JCDecaux has joined the digital advertising trade body to highlight its digital ambitions, and to join the progressive debate around the transformation of Out-of-Home advertising into a digital advertising medium in the UK.
The membership will also enable JCDecaux to access the IAB’s market leading research, education and events, as the company continues to upskill and bring new talent into the business.
Spencer Berwin, co-CEO at JCDecaux UK said: “Joining the IAB is an important strategic step. By 2017, we will have hit the tipping point with more than 50% of our revenues coming from our digital based media. Our digital investment programme is transforming industry perceptions of what is possible and how our channel can be an integral part of the total customer journey. I’m looking forward to working with the IAB on digital initiatives and to educate clients and agencies on all the possibilities that digital in the out-of-home space has to offer.”
IAB’s Chief Strategy Officer, Tim Elkington said: “We’re delighted to have JCDecaux UK on board as IAB UK members. We’re looking forward to working with them closely across a range of upcoming initiatives and getting to know the team better. Having a company like JCDecaux UK within our membership base is really exciting especially as we look to do more work across the digital outdoor space. It will be great to learn from them and collaborate across several upcoming projects in 2016 and beyond.”
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