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Insight and nickable slides

We invest substantially in data and insights to understand the diverse consumers and mindsets reached by our media channels, and how they influence behaviour for brands.

We've gathered these together here along with slides from each project for you to use in your own presentations.

Channel

All

Airports

Rail

Channel

Nickable slides

The Gut Stuff: attention, talkability and press coverage from location-specific OOH

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/03/thegutstuffcasestudynurture.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/03/thegutstuffcasestudynurture.pdf

Nickable slides

Visit Korea: DOOH boosting engagement with YouTube content

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/03/visitkoreacasestudyfinal.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/03/visitkoreacasestudyfinal.pdf

Nickable slides

Clogau Jewellery: flagship store support from Mall DOOH driving Christmas sales

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/clogaujewellerycasestudy.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/clogaujewellerycasestudy.pdf

Nickable slides

Superscript: building brand awareness for a digital start-up in a traditional sector

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/superscriptcasestudynurture.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/superscriptcasestudynurture.pdf

Nickable slides

Crowdfunder: OOH helps attract attention and raise £1m for UK food banks

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/crowdfunder14millionpeoplecasestudywebsite.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/crowdfunder14millionpeoplecasestudypptx.pdf

Nickable slides

Octopus Energy: winning customers by inspiring awareness of climate change

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/octopusenergyportraitsfromtheprecipicecasestudy_0.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2021/02/octopusenergyportraitsfromtheprecipicecasestudy.pdf

Nickable slides

PensionBee: capturing a broader audience and building trust for an online-only fintech brand

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/12/pensionbeecasestudyfinal.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/12/pensionbeecasestudyfinal.pdf

Nickable slides

Sparking Conversation: OOH's real world presence for Co-Op's 'Lonely Not Alone' campaign

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/11/co-oplonelynotalonefinal.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/11/co-oplonelynotalonefinal.pdf

Nickable slides

Back to Business case study: OOH boosting trust, consideration and brand advocacy for Unicef UK

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/11/uniceffirsthellojune2020final.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/11/uniceffirsthellojune2020final.pdf

Nickable slides

Back to Business case study: OOH building intrigue, brand awareness and sales for Minor Figures

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/09/finalroadtorecoveryminorfigurescasestudy.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/09/finalroadtorecoveryminorfigurescasestudy.pdf

Nickable slides

Back to Business case study: product repositioning, awareness and sales for Sobersauce

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/07/lookingupsobersaucecasestudy.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/07/lookingupsobersaucecasestudy.pdf

Nickable slides

Back to Business case study: OOH encouraging app downloads and project engagement for Therapy Box

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/07/languageexplorertherapyboxcasestudy2020.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/07/languageexplorertherapyboxcasestudy2020.pdf

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