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Insight and nickable slides

We invest substantially in data and insights to understand the diverse consumers and mindsets reached by our media channels, and how they influence behaviour for brands.

We've gathered these together here along with slides from each project for you to use in your own presentations.

Channel

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Airports

Rail

Channel

Nickable slides

Sparking Conversation: British Red Cross in Loneliness Awareness Week 2020

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/07/sclawbritishredcrosstestimonialfinal.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/07/sclawbritishredcrosstestimonialfinal.pdf

Nickable slides

Spill: building brand awareness; encouraging online exploration and consideration

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/04/spillcasestudy.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/04/spillcasestudy.pdf

Nickable slides

nura: building brand awareness and signposting to store

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/03/nuracasestudysummer2019.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/03/nuracasestudysummer2019.pdf

Nickable slides

Better You: product promotion and store sales support

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/03/betteryoucasestudyfinal.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/03/betteryoucasestudyfinal.pdf

Nickable slides

VisitHealth: building awareness, driving website traffic

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/02/visithealthtestimonial.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2020/02/visithealthtestimonial.pdf

Nickable slides

Octopus Energy: DOOH providing a real-world presence for an online brand

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Download

Nickable slides

Calypso Sun Protection: brand awareness building and point of sale support

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/11/calypsosunprotectioncasestudy.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/11/calypsosunprotectioncasestudy.pdf

Nickable slides

Virgin Active programmatic DOOH campaign

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/10/virginactiveprogrammaticdoohcasestudy.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/10/virginactiveprogrammaticdoohcasestudy.pdf

Nickable slides

Kawasaki's Channel Rail campaign engages target audience in conjunction with programmatic mobile

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/09/kawasakibrandfundingcasestudysept19finalweb.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/09/kawasakibrandfundingcasestudysept19final.pdf

Research projects

Digital Route 32 Report September 2019

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Nickable slides

Royal Edinburgh Military Tattoo: OOH programmatic and channel-specific blend offers optimum audience reach

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/08/royaledinburghmilitarytattooprogrammaticcasestudy.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/08/royaledinburghmilitarytattooprogrammaticcasestudy.pdf

Nickable slides

Refill Channel by City to Sea, Robeco and JCDecaux: a case study on positive message communication

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https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/08/refillchannelcasestudy2019.pptx https://www.jcdecaux.co.uk/jcdecaux/download-file/?url=public%3A//assets/document/2019/08/refillchannelcasestudy2019.pdf

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