• CONTACT US
Menu

This week HP Inc., Hewlett-Packard’s computer and printer business, kick off their 6 week takeover of Heathrow’s Terminal 2 to promote their new HP EliteBook Folio.

Targeting the influential Terminal 2 business audience at each point of their airport journey, HP have implemented a complete takeover of the Terminal’s vast Check-in and Departures zones.
Present on a combination of impressive digital and static inventory across the terminal, their campaign communicates that the EliteBook Folio is the “World’s largest and lightest business-class notebook. Ever” to the approximate 752,000 business passengers passing through Terminal 2 during the campaign.
With Terminal 2’s impressive passenger profile of high net worth individuals (48% AB) and influential business travellers (39%), HP Inc. have recognised the environment as the ideal location to push the launch of their innovative new product.
Launching their product in 3 countries, UK, France and Germany, this campaign is the first that JCDecaux Airport have carried from HP Inc. since Hewlett-Packard split into two companies (HP Inc. and HP Enterprise) in 2015.
The campaign was planned and booked through JCDecaux Airport by Talon and OMG (Omnicom Media Group) and present on the following inventory:
- T2 Check-In Sponsorship
- T2 Wayfinding Beacons (pre and post security)
- T2 Business Lounge 6Sheets
- T2 Couture Towers (Lift shaft)
- T2 Motion Digital
- T2 Digital Totems

Published in Airport, about #Airport heathrow takeover terminal 2