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Foundry works with partner brands to explore digital out-of-home’s new creative frontier, producing authentic, powerful, effective campaigns that motivate audiences and achieve advertiser objectives.

FOUNDRY. An introduction

The Foundry team helps with all aspects of creative development, from consultation to the full development of award-winning Out-Of-Home campaigns. This video explains how they go about it. 

POWERFUL CREATIVE. Making a real difference

Foundry develops the big ideas and carefully-crafted advertising campaigns that inspire audiences and fulfil brand objectives. The team produces campaign assets for digital and classic OOH channel display, and for other media too, that ensure the message makes a real difference and consumers sit up and take notice.

The team also provides consultation on creative best practice, ensuring that planned campaigns stay with consumers, persuading them to think, feel and act, as well as delivering optimum return on investment.
“We worked very closely with JCDecaux’s creative studio Foundry, who were able to conceive and deliver a beautifully-crafted campaign that summarised our service and communicated our key messages in a compelling, straightforward manner. We were very impressed with the standard and turnaround time of this creative work; we hope to work with our JCDecaux creative partners as we continue our growth.” Rachel CarrellFounder and CEO, Koru Kids

SPARKING IDEAS. The Foundry portfolio

Foundry has worked with both start-ups and established brands on digital, classic and experiential campaigns. Foundry brought Pandora’s Valentine’s chatbot, Gemma, to life through an experiential installation coupled with directional digital out-of-home.
“The end result was something extraordinary; a great way for consumers to interact with the Pandora brand in a personal, playful way. We were delighted with the positive consumer response, the high levels of interaction with Gemma and the rate of voucher redemption which drove significant additional in-store revenue. I’m proud that Pandora was instrumental in spreading a little extra love on Valentine’s Day.” Rosie ReevesBrand Manager, Pandora

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