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the perfect match. Impartial venue selectionJCDecaux’s Experiential programme is unique because it is impartial, able to seek out the perfect venues to match the brand, the brief, the timing and, crucially, the audience, ensuring any experiences are as effective as possible.
lasting connections. Consideration and purchase
The Experiential programme helps advertisers reach and engage audiences by running exciting, intriguing and effective live promotional activity in the right locations to reach their target market. Experiencing a product or service in person gives consumers a glimpse of what their lives would be like with it, creating lasting connections which encourage consideration and purchase.
proven effective. Experiential for Lurpak
- Nearly 50% of research respondents engaged with the experience – watching a live demo (34%), snacking on a sample (24%), taking a sample and a leaflet (42%)
- Driving consideration: +16%
- Driving recommendation: 87% would recommend the brand (category average 15%)
- Influencing purchase: +24%
viktor & rolf. Festive fun, sampling and sponsorshipPerfume brand Viktor & Rolf used experiential channels to associate its 'Flowerbomb' brand clearly with the Natural History Museum's iconic Christmas ice rink. The campaign brought added sparkle to the event through branding, sampling and competitions. Consumers recalled Viktor & Rolf in association with their time on the ice, and felt positively about the brand as a result.
Hear what they had to say.