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OOH Brand Tracker.

As audiences are returning back to pre-lockdown levels, we have launched a brand tracker to understand the impact of OOH activity and how effective it is.
Our latest tracker looks at brands live between 7th - 20th September, across a wide range of categories, which delivered on average 125million viewed impressions, and we have measured the impact these campaigns have had. Our findings showed that OOH has a role to play across the entire brand funnel.

Download the full Wave 5 Brand Tracker here:  

 

Category Focus and Case Studies.

 

BRAND TRACKER - TELECOMS FOCUS

The first three waves of our Brand Tracker have included telecoms brands that returned to OOH. Our results show that OOH effectively drove an uplift across all aspects of the brand funnel for this category, with awareness +42%, consideration +15%, web traffic +2%, and recommendation +9%.

Download the full case study here:
 
BRAND TRACKER - FASHION FOCUS
The first three waves of our Brand Tracker have included fashion brands that returned to OOH. Our results show that OOH effectively drove an uplift across all aspects of the brand funnel for this category, with awareness +46%, consideration +20%, web traffic +22%, purchase intent +24%, and recommendation +24%.

Download the full case study here:
 

OOH DRIVES BRANDING METRICS FOR EBAY

eBay were one of the first brands to return to OOH on 15 June, with a big 'First Hello' nationwide campaign, delivering 582million impressions on classic and digital formats over two weeks. 
Research showed that branding metrics increased as a result, with unprompted advertising awareness +8%, perception that eBay supports small businesses +8% and consideration +11%.

Download the full case study here:

 

OOH DROVE ALL ASPECTS OF THE BRAND FUNNEL FOR QUICK SERVICE RESTAURANTS 

Wave 1 of our Brand Tracker looked at brands live between 13-26 July, which included a number of quick service restaurant brands. Our results show that OOH effectively drove all aspects of the brand funnel for this category, with ad-recall +54%, consideration +28%, purchase intent +21%, store visit +32%, web traffic +42% and recommendation +7%.

Download the full case study here: 

OUT OF HOME WORKS FOR 18-34S

With our range of research tools including our Sentiment Tracker and Brand Tracker, we have been able to understand more around the exposure and effectiveness of OOH on 18-34s as we emerge from lockdown. Our research shows that this audience is  considerably less concerned about the virus, so are more likely to be out of home, and more willing to shop and travel. Our brand tracker results showed that metrics across the brand funnel are higher with this audience, including +40% more likely to visit stores as a result of seeing OOH and +16% more likely to recommend a brand.

Download the full case study here:

 

SOBERSAUCE uSE DOOH TO DRIVE BRAND AWARENESS, sALES AND CONSUMER CURIOSITY

Newly-launched specialist alcohol-free beer retail website Sobersauce turned to DOOH to achieve three objectives: build brand awareness, encourage purchase and change consumer perception of alcohol-free beer overall - since there are plenty of brands in this category that now taste amazing. Despite 'Super Saturday', and pub reopening, falling at the start of the campaign, there is clearly plenty of appetite for at-home drinking options: during the campaign, website orders more than doubled. The campaign also effectively encouraged consumer curiousity, increasing direct visits and search.

Download the full case study here:
 

RETAIL FOOTFALL UPLIFT

Utilising mobile location handset data we identified a group of exposed and non-exposed consumers to a recent week long burst of DOOH activity with a clear call to action on the creative aimed at driving people to store. Results showed those exposed were 4x more likely to visit the retail store – clearly driving action for an established household retail brand!

Download the full case study here 
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