Camelot counted down the seconds until Mega Friday across JCDecaux’s digital screens nationwide as part of the brand’s latest Outdoor campaign to build excitement and alert the British public to the impending EuroMillions draw.
This tactical campaign ran for two days from Thursday 26th February and deployed a live digital countdown clock to engage commuters before the hotly anticipated event – where 10 UK winners could expect to receive one of ten £1million prizes as well as a deluxe safari and diamonds!
The campaign was planned and booked with JCDecaux by Vizeum and Posterscope, with production by Liveposter.
Menu
Rail