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Latest behaviours and trends

Understanding audiences as well as new trends and behaviours is more important than ever, so we have commissioned a regular live sentiment tracker. This enables us to capture the mood of the nation, and understand what people are thinking, feeling and doing. We are able to identify trends, collate category focused insight and explore topical ideas.

THE NEW DIFFERENT
As we enter ‘the new different’ phase of the Out-of-Home bounce-back, all the evidence shows the appetite for home working has changed, people have missed seeing colleagues in person, zoom fatigue has set in and above all people have missed the buzz of city centre life - meeting in person, going out with friends and colleagues. We are going from looking down to looking up as the nation gets back to doing what we have missed.
 
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THE GREEN LIGHT FOR HOLIDAYS
The latest announcement from the Government means that from 19 July anyone travelling from an amber destination will no longer need to isolate if they have had two vaccinations. This means that over 150 international countries will now be more accessible to the two thirds of the UK adult population who have had two jabs, so summer holidays can resume. 
 
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Freedom Day
The nation is full of optimism as we fast approach 19 July, dubbed 'Freedom Day' by the British public. 75% of us agree the end is now in sight and 65% believe planning for the future is now possible.

 

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SUMMER STAYCATIONS
The past year has seen the highest number of Google searches for 'staycation' than ever before, and this has been reflected in holiday bookings, as 1 in 4 UK adults have already booked a UK domestic holiday for 2021. The UK staycation industry is expected to see £5.1bn spent this year.

 

read more here 

Key events and opportunities

We have collated a handy up to date calendar of key events and opportunities, to help you have clear visibility of what is coming up over the next few months and to inspire Out of Home campaigns.