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Latest behaviours and trends

Understanding audiences as well as new trends and behaviours is more important than ever, so we have commissioned a regular live sentiment tracker. This enables us to capture the mood of the nation, and understand what people are thinking, feeling and doing. We are able to identify trends, collate category focused insight and explore topical ideas.

THE NEW DIFFERENT
As we enter ‘the new different’ phase of the Out-of-Home bounce-back, all the evidence shows the appetite for home working has changed, people have missed seeing colleagues in person, zoom fatigue has set in and above all people have missed the buzz of city centre life - meeting in person, going out with friends and colleagues. We are going from looking down to looking up as the nation gets back to doing what we have missed.
 
READ MORE HERE
LOCKDOWN SPENDERS & SAVERS
With £150billion in lockdown savings across the UK, finance is more at the forefront of people's minds than it may have been before. The top things we are currently saving for include holidays, property and a new car. 
 
Read more here
 
TIME FOR A TEST DRIVE
   Over the last year we have seen an increased reliance on car ownership, with 86%  saying they could not support their current lifestyle without a car. 1 in 10 are considering using lockdown savings to buy a car - and consumers want to know more NOW, as over 1 in 2 say they would like to hear more information from the automotive industry. 
Read more here
READY FOR A HOLIDAY
Going on holiday was the top activity to wish we were able to do in 2020, so there is a huge pent up to demand to be able to do so this year, with 40 million people are planning to go on domestic and foreign holidays in 2021. 
 
Read more here

Key events and opportunities

We have collated a handy up to date calendar of key events and opportunities, to help you have clear visibility of what is coming up over the next few months and to inspire Out of Home campaigns.  

May 2021