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Latest behaviours and trends

Understanding audiences as well as new trends and behaviours is more important than ever, so in addition to using our full data stack to plan, measure and evaluate campaigns, we have commissioned a regular live sentiment tracker. This enables us to capture the mood of the nation, and understand what people are thinking, feeling and doing. We are able to identify trends, collate category focused insight and explore topical ideas.

RAIL IN THE NEW DIFFERENT

18 months of lockdowns and restrictions severely impacted the volume of commuters using rail. In July, Freedom Day went ahead and offices returned to normal ways of operating. September will see a significant return to the office. 

 

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DIWALI 2021
Diwali is on the horizon and this five-day Festival of Lights is celebrated by millions of Hindus, Sikhs and Jains across the world. Last year’s festivities were scaled back due to the pandemic, so this year, people will be hoping to return to full, dazzling form. 
 
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HALLOWEEN
The popularity of Halloween in the UK has increased significantly in recent years, and as the pandemic put a pause on trick-or-treating and parties last year, it is expected that 2021 celebrations will be bigger and better than ever, both for children and adults alike.
 
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Big Budget Blockbusters
Hollywood marketing spend will reach a quarter of a billion pounds as three years of pent-up blockbusters hit the cinema over the next 18 months. Out-of-Home provides the perfect canvas for exciting and ambient film creative, while the cinema-goer audience respond especially well to the channel.
 
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Key events and opportunities

We have collated a handy up to date calendar of key events and opportunities, to help you have clear visibility of what is coming up over the next few months and to inspire Out of Home campaigns.  

October 2021

November 2021