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The Hub is here to help you understand changing behaviours and how to reach key audiences through OOH.
What you need to know.The hub is here to support your Out-of-Home planning. We've created five sections of the hub which we will be keeping up to date on a weekly basis with resources to help you.
To ensure you feel confident investing in Out-of-Home, we have created some infographics to help you understand our audience measurement and the flexible support we can offer during this time:
P2 + C = 5
The new formula for media planning post-Covid.The title of this book P² + C = 5 is the formula for how marketers can harness the power of public and private marketing to focus on what really matters, the search for effectiveness.
The research and new intelligence in the book aim to provide a way to build more effective, balanced communications. Find out more for your chance to get a complimentary copy of the book.
To save you searching, we'll be collating the latest press articles on the return to Out-of-Home here:
BBC News: EasyJet Holidays sees summer bookings surge 250%
BBC News: UK staycation boom predicted once lockdown lifts
City AM: Retail footfall decline slows as fewer Brits stay home in lockdown
BBC News: Over-50s rush to book holidays as vaccine boosts confidence
Reuters: London resilient at top of European tech investment table despite COVID
University of Oxford: UK population movement falls 59%, compared to -89% in March - Oxford COVID-19 Monitor
BBC News: Christmas comes early as grocery sales 'hit record' in November
City AM: Londoners rush back to the shops as lockdown ends
Retail Gazette: Shoppers flock to high streets in England on 1st Saturday after lockdown lifted
BBC News: Quarantine rules to be relaxed for business travellers
Our Digital Investment.
As audiences are returning, optimism is growing and lockdown is easing, JCDecaux has been able to resume its digital expansion as part of the Road to Recovery phase, launching National Drive into two new cities, Brighton and Southampton, and continued investment into Sheffield with an additional two new screens.
Read more about our commitment to investing in premium digital Out-of-Home nationwide here.
The First Hello.Monday 15th June was a big day for us. It was the start of a new chapter as we, and many brands welcomed back the Out-of-Home audience to the streets with a 'First Hello.
We couldn't have done this without the enormous effort from our Operations teams who made sure our streets and cities were safe for the public. Some of their impressive achievements included:
28,000 assets deep cleaned + disinfected
180 technicians educated in new working practices
25,000 advertising sites reposted