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The Hub is here to help you understand changing behaviours and how to reach key audiences through OOH.
What you need to know.The hub is here to support your Out-of-Home planning. We've created five sections of the hub which we will be keeping up to date on a weekly basis with resources to help you.
To ensure you feel confident investing in Out-of-Home, we have created some infographics to help you understand our audience measurement and the flexible support we can offer during this time:
P2 + C = 5
The new formula for media planning post-Covid.The title of this book P² + C = 5 is the formula for how marketers can harness the power of public and private marketing to focus on what really matters, the search for effectiveness.
The research and new intelligence in the book aim to provide a way to build more effective, balanced communications. Find out more for your chance to get a complimentary copy of the book.
To save you searching, we'll be collating the latest press articles on the return to Out-of-Home here:
Retail Gazette: UK footfall rises thanks to warm weather
Retail Gazette: John Lewis, Ikea, Primark unveil store reopening plans
Reuters: Sweet-toothed Britons spend 150 million pounds more on Easter treats
Evening Standard: Londoners bask in glorious sunshine on first lockdown ‘Freedom Day’
CityAM: Retail footfall jumps ahead of lockdown easing as Brits prepare to socialise
The Guardian: If you're ecstatic after a trip to the shops, it's your brain thanking you for the novelty
BBC News: Shoppers rush to buy Easter trees as lockdown rules ease
Yahoo! News: UK business confidence surges to one-year high
BBC News: Easter egg sales 'soar by almost 50%'
This is Money: US banks in first wave of firms letting some workers return as stay at home rule is dropped
Retail Gazette: M&S report boom in Easter sales
The Guardian: Britons will go on £50bn spending spree when Covid rules are lifted
Reuters: UK shopper numbers rise for seventh week out of eight
Evening Standard: Pubs booked out for weeks as they receive thousands of reservations ahead of April 12th reopening
BBC News: People are tired of working from home
Retail Gazette: Brits spend £15.2bn extra on groceries over past year
BBC News: Goldman Sachs - Bank boss rejects work from home as the 'new normal'
The Independent: Summer travel bookings surge by 600% as sun-starved Britons plan holidays
Charged Retail: UK retailers should prepare themselves for a spending boom
BBC News: Bank of England: Economy to rebound strongly due to vaccine
Retail Gazette: UK economy to reach pre-pandemic levels if Brits spend £125bn savings
BBC News: Staycation boom: Bookings 'coming in thick and fast'
BBC News: EasyJet Holidays sees summer bookings surge 250%
City AM: Retail footfall decline slows as fewer Brits stay home in lockdown
Our Digital Investment.
As audiences are returning, optimism is growing and lockdown is easing, JCDecaux has been able to resume its digital expansion, launching National Drive into three new cities, Brighton, Southampton and Bristol, and continued investment into Sheffield with an additional two new screens.
Read more about our commitment to investing in premium digital Out-of-Home nationwide here.
The First Hello.Monday 15th June was a big day for us. It was the start of a new chapter as we, and many brands welcomed back the Out-of-Home audience to the streets with a 'First Hello.
We couldn't have done this without the enormous effort from our Operations teams who made sure our streets and cities were safe for the public. Some of their impressive achievements included:
28,000 assets deep cleaned + disinfected
180 technicians educated in new working practices
25,000 advertising sites reposted