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The audience has returned, brands are back, OOH is driving brand and activation... and we've got proof!
As brands are back in OOH, we have been measuring the effectiveness of campaigns across all levels of the brand funnel with our new OOH Brand Tracker, and collating case studies of campaigns, with great evidence that it's working - this can all be found on our new Evidence of OOH Effectiveness page.
What you need to know.The Back to Business hub is here to support your Out-of-Home planning for the rest of the year. We've created four sections of the hub which we will be keeping up to date on a weekly basis with resources to help you with planning post-COVID.
To ensure you feel confident investing in Out-of-Home, we have created some infographics to help you understand our audience measurement and the flexible support we can offer during this time:
The Four Phases.The Back to Business journey will continue to evolve across these four stages, as will the hub, to include the newest audience hot spots, sentiment tracking, insight for brands and latest intelligence.
The First Hello Mid June: As non-essential retail opens, the public are taking their first steps back out onto the streets.
Looking Up July - Aug: Businesses reopen and there is a feeling of optimism as people spend more time out with friends and family.
Road to Recovery Sept - Oct: As lockdown measures ease, the nation will be excited. Workplaces reopen and commuting increases.
The New Different Nov - Dec: The public will feel more confident. Travel, experiences and celebration will be key themes.
P2 + C = 5
The new formula for media planning post-Covid.The title of this book P² + C = 5 is the formula for how marketers can harness the power of public and private marketing to focus on what really matters, the search for effectiveness.
The research and new intelligence in the book aim to provide a way to build more effective, balanced communications. Find out more for your chance to get a complimentary copy of the book and attend the launch webinar.
To save you searching, we'll be collating the latest press articles on the return to Out-of-Home here:
Gov.uk: Residential property transactions rose 15.6% in August following introduction of stamp duty holiday.
The Retail Bulletin: Kingfisher benefits from DIY boom during lockdown
The Retail Bulletin: Footfall not impacted by ‘rule of six’
Evening Standard: Road traffic congestion higher in outer London than before lockdown
Retail Gazette: Fashion among most popular lockdown purchases, data shows
BBC News: UK economy continues recovery in July
ITV News: Steep rise in passenger numbers on Tube and bus as government encourages workers back to the office
BBC News: Tenet gives shot in arm to UK and Ireland cinemas
Fashion United: UK footfall rose by 6 percent in last week of August
Westfield: Welcome back to Westfield
The Retail Bulletin: Liverpool ONE reports strong footfall post-lockdown
BBC News: Eat Out to Help Out discount used 64m times in three weeks
The Telegraph: Shoppers step up retail therapy amid rising confidence
City AM: UK retail sector enjoys ‘significant’ jump in footfall as economy recovers
City AM: UK retail sales climb above pre-pandemic levels in July
Our Digital Investment.
As audiences are returning, optimism is growing and lockdown is easing, JCDecaux has been able to resume its digital expansion as part of the Road to Recovery phase, launching National Drive into two new cities, Brighton and Southampton.
Read more about our commitment to investing in premium digital Out-of-Home nationwide here.
The First Hello.Monday 15th June was a big day for us. It was the start of a new chapter as we, and many brands welcomed back the Out-of-Home audience to the streets with a 'First Hello.
We couldn't have done this without the enormous effort from our Operations teams who made sure our streets and cities were safe for the public. Some of their impressive achievements included:
28,000 assets deep cleaned + disinfected
180 technicians educated in new working practices
25,000 advertising sites reposted