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The Back to Business hub is here to you support your Out-of-Home planning for the rest of the year. We've created four sections of the hub which we will be keeping up to date on a weekly basis with resources to help you with planning post-COVID.
What you need to know
To ensure you feel confident investing in Out-of-Home, we have created some infographics to help you understand our audience measurement and flexible support we can offer during this time:
The Back to Business journey will continue to evolve across these four stages, as will the hub, to include the newest audience hot spots, sentiment tracking, insight for brands and latest intelligence.
The Four Phases
The First Hello Mid June: As non-essential retail opens, the public are taking their first steps back out onto the streets.
Looking Up July - Aug: Businesses reopen and there is a feeling of optimism as people spend more time out with friends and family.
Road to Recovery Sept - Oct: As lockdown measures ease, the nation will be excited. Workplaces reopen and commuting increases.
The New Different Nov - Dec: The public will feel more confident. Travel, experiences and celebration will be key themes.
Brands live this week
To save you searching, we'll be collating the latest press articles on the return to Out-of-Home here:
Media 4 Growth: Mark Read, CEO, WPP on the impact COVID-19 has had on OOH
Retail Times: Brits head back to high street as hospitality and leisure reopens, Springboard reports
The Guardian: Evening footfall on England's high streets soars as pubs reopen
Sky News: 10.5 million motorists planning overnight stay on Saturday as lockdown eased
BBC: Holiday bookings 'explode' as travel restrictions ease
Financial Times: Shoppers queue as high street stores reopen in England
BBC: Long queues as shops reopen in England after lockdown
The First HelloMonday 15th June was a big day for us. It was the start of a new chapter as we, and many brands welcomed back the Out-of-Home audience to the streets with a 'First Hello.
We couldn't have done this without the enormous effort from our Operations teams who made sure our streets and cities were safe for the public. Some of their impressive achievements included:
28,000 assets deep cleaned + disinfected
180 technicians educated in new working practices
25,000 advertising sites reposted