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JCDecaux media dominates the UK’s most desirable malls, featuring in 14 of the top 20 nationwide (source: TWR 2019). We work with mall landlords including intu, Land Securities and Westfield. Malls within the JCDecaux portfolio including Bluewater, Westfield London, St David’s, intu Eldon Square and Westfield Stratford City are members of the ‘Million Club’, with over a million shoppers crossing the threshold on a fortnightly basis.
unmissable presence. National reach.
Mall media. Digital domination.Digital media in malls makes things happen. Research showed that consumers were 50% more likely to shop in a store following a Channel 6 Malls campaign than if there was no advertising; while combining M-vision and Channel 6 Malls media led to 36% more online search than a Channel 6 Malls campaign alone. (source: OnDevice).
Positioned directly in the eyeline of active shoppers, M-Vision provides exceptional exposure to the mall audience, delivering 10 million impacts every two weeks (Source: Route 32).
High-impact, high frequency full-motion creativity building brand stories at the point of sale, Channel 6 Malls' screens are located on busy in-mall thoroughfares. The full network delivers 187 million impacts every two weeks (Source: Route 32).
Channel 6 Malls
Nationwide mall coverage. Unmissable presence.The highest profile, highest footfall malls.
Our supermarket channel comprises Tesco, Morrisons and Waitrose. Together these have a 42% share of the UK grocery market (source: Kantar Worldpanel) and deliver 47 million impressions per week (Route 32).
point of sale out-of-home. The last window of influence.
CHANNEL TESCO. The digital memo pad.
The Channel Tesco network brings immediacy and relevance to the final point on the shopper journey. The screens are an effective final reminder, or 'memo pad', for busy shoppers at a crucial moment as they enter the store itself.
We invest both in our own data, and in analysing and understanding our partners’ data to uncover granular information about each audience. This data investment drives Channel Tesco, the first digital Out-of-Home network powered by sales data, and provides relevant, targeted timely campaigns.