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Malls
Malls are more than retail destinations, so increasing time is spent there.
And more time equals more spend.
Shopping centre landlord intu predicts that an additional ten minutes across its mall portfolio would lead to an additional £550 million in spend
(Source: David Fischel, intu)
Malls are full-service leisure venues, which also drives increased spend.
Customers who eat during a shopping centre trip spend on average 27 minutes longer in the shopping centre and spend 18 per cent more than those who do not.
(Source: javelingroup.com/blog)
Supermarkets
JCDecaux supermarket media covers 28% of main shoppers per fortnight
(source: Route 27)
For every £1 spent within the UK retail market, almost 55p is spent in the grocery sector.
Supermarkets are about more than groceries: £1 of every £10 spent on clothing, footwear or accessories is spent in a supermarket.
(Sources: IGD UK, Kantar)
The average supermarket visit time is 29 minutes
(Source: BBC Supermarket Secrets 2014)
Supermarket POS advertising is effective advertising: +16% average sales uplift during campaign; +9% average sales uplift post campaign
(Source: Nielsen)