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Malls
Impulsive:
The mall audience is highly susceptible to advertising influence. They’re +4% more likely to splash out on products , and +18% more likely to agree advertising helps them choose what to buy
(Source: YouGov Profiles Mar 2019)
Influential:
Mall consumers are +44% more likely to talk about products after seeing an OOH ad, and +53% more likely to post on social media about what they’ve seen on OOH
(Source: YouGov Profiles Mar 2019)
Love being on-trend:
The mall audience is +36% more likely to keep up with fashion trends and +42% more likely to agree they simply can’t resist expensive products
(Source: YouGov Profiles Mar 2019)
Supermarkets
Tesco is the UK’s largest supermarket group, with an audience that covers all ages and social grades. Shoppers are +21% more likely to visit 4 to 5 times a week
(Source: YouGov Profiles Mar 2019)
Waitrose shoppers are +94% more likely to be social grade AB, and are +34% more likely to agree that they don’t need to budget when food shopping
(Source: YouGov Profiles Mar 2019)
Morrisons shoppers are + 22% more likely to spend £60 to £70 per week at the supermarket. They are also +2% more likely to always be on the lookout for special offers
(Source: YouGov Profiles Mar 2019)