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Malls
Impulsive:
The mall audience is highly susceptible to advertising influence. They’re +10% more likely to splash out on products , and +31% more likely to agree advertising helps them choose what to buy
(Source: YouGov Profiles Apr 2018)
Influential:
Mall consumers are +42% more likely to recommend products after seeing an OOH ad, and +52% more likely to post on social media about what they’ve seen on OOH
(Source: YouGov Profiles Apr 2018)
Love being on-trend:
The mall audience is +52% more likely to keep up with fashion trends and +76% more likely to agree they simply can’t resist expensive products
(Source: YouGov Profiles Apr 2018)
Supermarkets
Tesco is the UK’s largest supermarket group, with an audience that covers all ages and social grades. Shoppers are +15% more likely to visit at least six times a week
(Source: YouGov Profiles Apr 2018)
Waitrose shoppers are +73% more likely to be social grade A, and are +50% more likely to agree that they don’t need to budget when food shopping
(Source: YouGov Profiles Apr 2018)
Morrisons shoppers are +3% more likely to say OOH alerts them to new products. They are also +5% more likely to always be on the lookout for special offers
(Source: YouGov Profiles Apr 2018)