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Rail

Presence

JCDecaux's Rail media portfolio comprises digital information display, consumer involvement and classic out-of-home branding. The portfolio creates an engaging, effective communications environment across the UK’s major rail stations and terminals, targeting by scale, city-by-city and hyper-local.

Our rail channels


Motion@portfolio. Ultimate engagement.

Following the successful introduction of the Motion@Portfolio in eight rail stations across London, the launch of Motion@BirminghamNewStreet in July 2019 marked its national expansion for the first time. The flexibility, technical capabilities and creative scope of these state-of-the-art landscape video screens ensure viewers experience Out-of-Home’s most innovative, involving and memorable campaigns.
 
 


Perfect placement. Motion @ Portfolio locations.

 
Motion@TheCity
Motion@Waterloo
Motion@Euston
Motion@LondonBridge
Motion@BirminghamNewStreet
 


Transvision. UK-wide dynamic digital display.

The Transvision channel has screens sited in high footfall, high dwelltime rail hubs nationwide.  The network offers a wide range of dynamic, flexible creative possibilities, including real time event- or environment-based updates, immediate consumer interactivity via mobile devices, social media feeds, or simply spectacular full motion display.
 
London Victoria


Channel 6 Rail. National broadcast at high frequency.

Channel 6 Rail delivers national coverage and high frequency spanning over 350 key rail commuter stations nationwide. Full motion video as standard can be enhanced by flexible content change, news and information updates and consumer-driven social feeds. 
 

 


Classic Rail. Branding, awareness and ownership.

Classic rail media, including towering concourse billboards and smaller format platform sites, build brand awareness and make a clear statement through premium quality location ownership, coverage and frequency. These channels are also an accessible entry point for advertisers looking to influence rail travellers in a specific geographical area.
 
 


Comprehensive national coverage. Capital Connections.

JCDecaux’s rail network spans the length and breadth of the country. The London network encompasses the major rail gateways, along with the key stations covering the capital and beyond.
  

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