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Upmarket and affluent

London Bridge

+26% more likely to be ABC1, and work in industries such as accounting, banking and media

(Source: YouGov Profiles Mar 2020)

Reading

The rail audience is +113% more likely to have £2k+ monthly disposable income and +119% more likely to be an AMEX card holder

(Source: YouGov Profiles Mar 2020)

London Blackfriars

+87% more likely to be saving for a property and +24% more likely to own their own home with a mortgage

(Source: YouGov Profiles Mar 2020)

 

Hyper-connected

Highly connected: +181% more likely to purchase ‘Smart’ wear within the next 3 months

(Source: YouGov Profiles Mar 2020)

Early adopters: +37% more likely to often be the first amongst friends to try new technology products and services

(Source: YouGov Profiles Mar 2020)

Open to OOH

  

+150% more likely to agree that OOH is the main media to grab their attention

(Source: YouGov Profiles Mar 2020)

+18% more likely to search products on mobile after seeing an OOH ad

(Source: YouGov Profiles Mar 2020)