By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more about cookies.
Upmarket and affluent
+26% more likely to be ABC1, and work in industries such as accounting, banking and media
(Source: YouGov Profiles Mar 2020)
The rail audience is +113% more likely to have £2k+ monthly disposable income and +119% more likely to be an AMEX card holder
(Source: YouGov Profiles Mar 2020)
+87% more likely to be saving for a property and +24% more likely to own their own home with a mortgage
(Source: YouGov Profiles Mar 2020)
Hyper-connected
Highly connected: +181% more likely to purchase ‘Smart’ wear within the next 3 months
(Source: YouGov Profiles Mar 2020)
Early adopters: +37% more likely to often be the first amongst friends to try new technology products and services
(Source: YouGov Profiles Mar 2020)