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Upmarket and affluent

London Bridge

+26% more likely to be ABC1, and work in professions such as insurance, law, banking and media

(Source: YouGov Profiles Mar 2019)

Reading

The rail audience is +198% more likely to earn £100k+ and +130% more likely to have £2k+ monthly disposable income

(Source: YouGov Profiles Mar 2019)

London Blackfriars

+69% more likely to be saving for a property and +28% more likely to own their own home with a mortgage

(Source: YouGov Profiles Mar 2019)

 


Hyper-connected

Highly connected: +115% more likely to own ‘Smart’ wear 

(Source: YouGov Profiles Mar 2019)

Early adopters: +14% more likely to often be the first amongst friends to try new technology products and services

(Source: YouGov Profiles Mar 2019)


Open to OOH

  

+89% more likely to agree that OOH is the main media to grab their attention

(Source: YouGov Profiles Mar 2019)

+75% more likely to search products on mobile after seeing an OOH ad

(Source: YouGov Profiles Mar 2019)