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Rail

Audience

Affluent, upmarket and hyper-connected, the rail commuter audience  is highly desirable for advertisers. Station dwell time is increasing, which provides unique opportunities for deeper engagement with this group.
 

Discover the rail audience
 


Upmarket and affluent

London Bridge

+29% more likely to be ABC1, and work in professions such as insurance, law, banking and media

(Source: YouGov Profiles Mar 2018)

Reading

The rail audience is +205% more likely to earn £100k+ and +107% more likely to have £2k+ monthly disposable income

(Source: YouGov Profiles Mar 2018)

London Blackfriars

+87% more likely to be saving for a property and +27% more likely to own their own home

(Source: YouGov Profiles Mar 2018)

 


Hyper-connected

Highly connected: 89% own a smartphone

(Source: YouGov Profiles Mar 2018)

Early adopters: +118% more likely to own ‘Smart’ wear 

(Source: YouGov Profiles Mar 2018)


Open to OOH

  

+117% more likely to agree that OOH is the main media to grab their attention

(Source: YouGov Profiles Mar 2018)

+48% more likely to search products on mobile after seeing an OOH ad

(Source: YouGov Profiles Mar 2018)

 

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