Delivery

Playout reports including any hardware or software issues will be published through a PwC audited process.

A report on both traded and delivered viewed impressions is available throughout the campaign.

All audience viewed impressions will be published. We will provide the raw viewing logs that can be used for verification. 

We have the highest regard for brand safety and network security. We utilise the highest quality screens, build and location for a brand safe environment. 

We comply with all legal and regulatory frameworks to ensure we strive for the highest standards in sustainability and health and safety.

Automated trades will use the IAB UK approved OpenDirect and OpenRTB protocalls. Automated and programmatic copy will be approved to ASA and local authority standards for display in a public space.

We will only measure ads that have been 'viewed', using the JIC-approved Route audience measurement system.

This means 'eyes on' ad copy, rather than an opportunity to see (viewed rather than viewable). We will only count real people.

We will publish a quarterly report of our total level of campaign compliance from 2020.

At the core of JCDecaux's activity is our sustainability commitment - achieving economic growth while respecting people and the environment. As a member of RE100, JCDecaux is committed to 100% renewable power, with a pledge to achieve this globally by 2022.