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MyConnections

Bespoke survey gathering data about client-led topics, using ad-hoc online surveys, to discover consumer opinons or test effects of creatives.



















 

 YouGov Profiles

Comprehensive audience analysis and media planning tool, utilising data gathered from online surveys, to investigate consumer behaviours and attitudes geographically. Varies per metric, up to 300,000.

 















 

 Location Sciences

Accurate location data to track audience movements through GPS-tracking with POI geo-fencing. Used to profile channels and calculate impressions for location specific audiences.
















 

Route

The OOH audience measurement by using a combination of GPS, eye-tracking, surveys, traffic flows, OOH coordinates. This identifies how many people see each OOH site and how often for campaign measurement.

















 

 Experian

Used to identify the distribution of retailer activity to help understand the location of retailers for campaign planning.
















 

 Dunnhumby

Automatic optimisation of Channel Tesco playout, through the use of sales data from ClubCard members across 50 categories. Used to optimise Channel Tesco playout automatically and plan best periods of year to activate.
















 

 YouGov BrandIndex

The measure of brand perceptions across a range of metrics throughout the brand funnel through the use of online surveys to identify the reaction to changes in brand healthy by audience and region.