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Billboard audience

58% of car commuters are reached by our billboard channel; offering a unique way to reach and influence these people. Especially as 55% light radio listeners are reached and 56% are light TV viewers.

(Source: Route 32)

412 million billboard channel impressions delivered every two weeks from a nationwide network

(Source: Route 32)

Upmarket and affluent: 56% are ABC1 and 60% are luxury shoppers. 65% are classified as 'Lavish Lifestyles', the most affluent people in the UK, highly educated with very comfortable lifestyles

(Source: Route 32)

Professional: 58% of the audience aged 18-44 are full time workers; 54% are 'Executive Wealth', wealthy, financially secure families living in large properties outside city centres; 80% are classified 'City Sophisticates', affluent younger city centre home-owners.

(Source: Route 32)

 


Street furniture audience

 

A national pedestrian-targeted channel delivering 1.2 billion impressions over a two week period

(Source: Route 32)

Desirable audience: 87% are 'City Sophisticates', an affluent younger group who generally own flats in major towns and cities, and tend to be single or couples without children; while 70% are 'Lavish Lifestyles', the most affluent audience group in the UK 
 

(Source: Route 32)

 














 

Upmarket, affluent and influential: 50% are ABC1, 47% are the chief income earner and 45% are the main household shopper
 

(Source: Route 32)

Hard-to-reach:  47% light radio listeners and 49% light TV consumers, watching less than 3 hours a week

 

(Source: Route 32)