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Billboard audience
66% of car commuters are reached by our billboard channel; offering a unique way to reach and influence these people. Especially as 64% light radio listeners are reached and 65% are light TV viewers.
(Source: Route 27)
471 million billboard channel impressions delivered every two weeks from a nationwide network
(Source: Route 27)
Upmarket and affluent: 63% are ABC and 79% are luxury shoppers. 71% are classified as 'Lavish Lifestyles', the most affluent people in the UK, highly educated with very comfortable lifestyles
(Source: Route 27)
Professional: 67% of the audience aged 18-44 are full time workers; 61% are 'Executive Wealth', wealthy, financially secure families living in large properties outside city centres; 84% are classified 'City Sophisticates', affluent younger city centre home-owners.
(Source: Route 27)
Street furniture audience
A national pedestrian-targeted channel delivering 970 million impressions over a two week period
(Source: Route 27)
Desirable audience: 87% are 'City Sophisticates', an affluent younger group who generally own flats in major towns and cities, and tend to be single or couples without children; while 70% are 'Lavish Lifestyles', the most affluent audience group in the UK
(Source: Route 27)
Upmarket, affluent and influential: 48% are ABC1, 47% are the chief income earner and 44% are the main household shopper
(Source: Route 27)
Hard-to-reach: 46% light radio listeners and 47% light TV consumers, watching less than 3 hours a week
(Source: Route 27)