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The ultimate audience
73% like to treat themselves or indulge at the airport
(Source: JCDecaux Luxe Redux 2017)
Airport advertising is the best way to reach them: you are 4x more likely to reach an Engaged Briton at a JCDecaux Airport (JCDA) concession than any other media platform.
(Source: The Power of Influence 2013)
60% of the business traveller audience are business decision makers
(Source: Traveller Insights 2013)
51% of the business traveller audience fly on a monthly basis
(Source: Business Traveller 3 2015)
An active audience
£82 million spent on technology products at Heathrow Airport in 2016, with the tech-savvy audience constantly seeking the latest devices
(Source: London Heathrow 2017)
Not just a business audience: airport travellers encompass other desirable audience groups including global C-Suite Execs, the millennial business elite, cool connected trendsetters, innovative tech pioneers and global jetsetters
(Source: Meet the Audiences 2015)
70% of global shoppers admit they would be encouraged to visit airport shops after seeing advertising for products available at the airport
(Source: JCDecaux OneWorld Global Shopper 2016)
92% would respond to airport advertising
(Source: Business Traveller 3 2015)
Case studies
Providing access to over 78 million passengers each year across the UK's most significant international gateways, JCDecaux Airport offers a world of possibility for advertisers. We take a closer look at the elements that make each of our environments a unique and valuable advertising location.