Statement on Commission and Rebates

Statement on Commission and Rebates

The UK Outdoor advertising industry involves a number of different parties, including the advertiser, their agencies, the outdoor poster specialists, barter agencies and the media owners. Depending on the specific contractual arrangements and the parties’ involvement, different discounts, commissions, fees and volume rebates arrangements are in place.

Outdoor advertising companies, including JCDecaux, usually offer commission rates of 15% to recognised advertising agencies and 5% to the recognised poster specialists. It is industry practice to grant these commissions as a discount off the total advertising spend. Commissions may vary between outdoor advertising companies, and also vary based on the agreement with the different parties involved.

Outdoor advertising companies, including JCDecaux, may also grant volume rebates to the poster specialists. The rebate usually reflects the volume of business placed by the poster specialist over a contract period, typically a calendar year, and may also include progressive rebate rates. These rebates vary between outdoor advertising companies, and also vary based on the specific agreement with the different poster specialist involved.

JCDecaux’s booking terms and conditions can be found here.

To ensure transparency on commissions, discounts, rebates, fee arrangements and payments, we recommend that advertisers contact their advertising agency and poster specialist for information about the relevant agreements.

Additional information on industry practice relating to the purchasing of outdoor advertising, remuneration and commission levels can also be obtained from the Incorporated Society of British Advertisers (‘ISBA’), the Institute of Practitioners in Advertising – Outdoor (‘IPA Outdoor’) and Outdoor Media Centre (‘OMC’) websites.

Links to these site:

ISBA

IPA Outdoor

OMC