Outdoor was the barometer of the nation once again across a number of major sporting events this summer.
Stella Artois’ campaign was ‘served to perfection’ at Waterloo Station during Wimbledon – with a tennis court on the concourse, a chance to win tickets and live updates from Instagram and Twitter on the screen. Click here to read more.
Standard Life announced they were ‘Official Sponsors of Resilience’ as Andy Murray lost to Grigor Dimitrov. Reaching commuters with digital 6-sheets nationwide, the campaign was planned and booked through Ptarmigan Media and Talon Outdoor.
Dove transformed the concourse at Waterloo into a photographic studio for Ladies’ Day at Ascot – delivering 15 minutes of fame for real women on Motion@Waterloo in a campaign planned and booked by Mindshare and Kinetic.
First Direct took over Leeds Station for two weeks in the build-up to the Tour de France’s Grand Départ, with straplines 'Banking shouldn’t fell like a slow-puncture' and 'Customer service stronger than a champion’s thighs'.
Yorkshire Building Society dominated York and Sheffield stations for the second stage, welcoming commuters to 'the final leg of stage 2' at York Station and announcing that commuters had 'reached the dramatic close of the Grand Départ' at Sheffield Station. See how both brands followed the Tour de France here.
