News - Skoda utilises live traffic data in family-focused digital campaign
Skoda utilises live traffic data in family-focused digital campaign
To promote the launch of its new family model, the Škoda Kodiaq seven seater, Škoda launched an intelligent dynamic DOOH campaign across the UK.
The national campaign, which started on 6th April, pulled in information from Google traffic data to then display the exact live drive time from the relevant screen’s location, to four family friendly locations. For example, M-Vision screens in Intu Watford may display a drive time of 2 hours 50 minutes to get to a beautiful forest location, whereas Eldon Square in Newcastle might display a time of 4 hours 50 minutes to the same location.
Flo Horwich, Client Manager at Talon Outdoor, said: “This is Škoda’s biggest Out-of-Home launch for a number of years. We used a variety of traditional and Digital Out-of-Home formats to drive fame and awareness of the new Škoda Kodaiq model. Whilst delivering a national presence was key, we wanted to ensure that the messaging was contextually relevant to each and every consumer as they engaged with the campaign.
"Working with our partners PHD, Fallon, Grand Visual and JCDecaux we were able to display up to the minute journey times across every digital out of home site to a selection family friendly locations.”
Planned and booked by Talon, PHD, Fallon and Grand Visual, the dynamic element of the campaign was displayed on JCDecaux’s M-Vision network, with supporting creative on roadside and HD 96s throughout April.
YouGov data shows that JCDecaux mall shoppers are +33% more likely to be interested in purchasing a family car for their next car than all adults. For more insight, please contact your JCDecaux rep.