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Relevant and new content powered by rail commuters, for rail commuters.
JCDecaux’s @Railbookclub is an exciting new service that aims to connect commuters across the UK, publishing the latest passenger book reviews and book recommendations across our digital screens in stations nationwide.
Passengers are invited to tweet their recommendations to @Railbookclub and a selection are run across our national network of digital screens, providing a daily source of inspiration for the rail audience.
JCDecaux’s Connected Commuter research shows that 81% of commuters read every week, and of those 38% use an e-reader. The rail audience is highly connected and able to access social media on the move, with 56% owning a smartphone.