- Waitrose share of grocery sales +25% last 4 years*
- Waitrose sales soared +60% same period*
- Waitrose brand perceived as trustworthy and higher quality
- Waitrose consumers upmarket, brand conscious, loyal
- Waitrose shoppers 84% ABC1 (UK average 55%)**
- 49% Waitrose shoppers earn £40k+ (UK average 21%)**
- Stores are a totally uncluttered environment
- 6-sheets offer solus communication opportunity at Waitrose
- 6-sheets at 50 stores
- South-Eastern bias
