Tesco now accounts for nearly 34% of the grocery market. Revenue at the supermarket increased by 9% between 2006 and 2007. £1 in every £7.27 is spent at Tesco and 55% of UK households now shop there in a 2 week period - that's more than listen to the radio or read a daily newspaper.
*Source: TNS 2005
- POS 6-sheets
- Tesco Large Format
- Top 450 stores
- 56% of total footfall*
- 66% of turnover*
- 34% main shopper coverage**
- 34% housewives with children coverage**
- Panels strategically positioned at every stage of the shopping journey to maximise visibility and impact
- Drives high ad recall: 3 days after shopping trip 5/6 stocked product ads recalled; 2/3 non-stocked ads recalled***
- Targeted campaigns use Tesco data to maximise access to specific audiences from families to those striving for a healthy lifestyle to those for whom only the best will do, and many many more
- Points mean panels with the JCDecaux Tesco Loyalty Card! For more information select the Loyalty Card link on this page
*Source: TNS 2006