JCDecaux Retail
Point-of-sale advertising at the UK's most important supermarkets, Tesco, ASDA, Morrisons and Waitrose
Supermarkets are the department stores of the new millennium, attracting ever larger numbers of shoppers by selling a wide range of non-food products as well as food products at highly competitive prices.
JCDecaux offers point-of-sale 6-sheet advertising at the UK's largest supermarkets Tesco, ASDA and Morrisons and at Waitrose, the country's premium-quality supermarket.
Panels are located at every stage of the shopper's journey from carpark to store entrance, and act as the final stand-alone purchase prompt before entering the hectic store environment.
With 4 in 10 customers preferring to wait until they are in store before deciding what to buy (Source: Retail Touchpoints) supermarket 6-sheets provide the ideal proposition to drive sales and keep brand front-of-mind (Source: POPAI).
