JCDecaux Retail
Point-of-sale advertising at the UK's most important supermarkets, Tesco and Waitrose
Supermarkets are the department stores of the new millennium, attracting ever larger numbers of shoppers by selling a wide range of non-food products as well as food products at highly competitive prices.
JCDecaux offers point-of-sale advertising at the UK's largest supermarket, Tesco; and Waitrose, the country's premium-name supermarket.
Panels are located at every stage of the shopper's journey from carpark to store entrance, and act as the final stand-alone purchase prompt before entering the hectic store environment.
