The PrimeTime network adds a new dimension to roadside advertising, bringing immediacy, flexibility and topicality to the forefront of outdoor. Day part solutions enable brands to reach highly mobile audiences at the right time and in the right mindset, ensuring your message has cut-through and relevance.
Split your ads across numerous screens to show the full range of your brand's attributes; update your creative with new product information or offers throughout your campaign; or countdown to a specific date.
"this is a prime advertising spot for people you want to get hold of, whatever time of the day, whatever mood they're in, it can be geared towards whatever they might want to see at that time"*
(gadget enthusiast 25-30 years)
Situated in central London locations with distribution on major roads, the PrimeTime network reaches into the heart of the West End and the City, delivering 50 London ratings and an audience of 4.8m.
Our 18m² quality screens are designed to enhance your communication and fit in with the cityscape. A one-piece, hi-gloss black frame ensures your creative stands out and is the hero of the communication.
"the contrast...the depth of colour...the amount of light it's emitting...IT'S MILES AHEAD"*
(upmarket male 40+ years)
» Latest LED technology offers true colour display - day and night.
» 4.4 billion colours.
» Wide-angle visibility.
» Same tried and tested technology as The Torch.
» Full hi-definition quality.
For more information contact Max Eburne, tel.020 7298 8157
Click here to download the PrimeTime artwork specification kit
Click here to download the PrimeTime booking sheet
*Source: PrimeTime audience study, Work Research February 2008