Welcome Guest (some search features are hidden)
Registered Users Login
|
|
Welcome Guest (some search features are hidden) |
|
Location
Search by
City
Postcode
Format
Text Search
Searches by name, road, address and site number
Click 'Search' to update results
|
|
Adventurous Student GX301
Living in privately rented or housing association flats in cities or urban areas, these students are generally either single or living with their partner. They like nothing better than an adventurous holiday and within the last three years have been to Asia or Australia. They also enjoy skiing holidays when money allows. Hobbies include going to the cinema, current affairs, exercise, self-improvement and going to the pub. They like to shop locally - less than one mile away - and typically spend under £15 a week. Many buy organic and environmentally friendly products. Their supermarkets of choice are Tesco Metro, Sainsbury's, Safeway and Iceland.
Affluent Modern Families GF109
For the past five years, these young families have lived in their detached house in the city suburbs allowing them to enjoy the best of both worlds. They are employed in professional and senior management roles and are one of the most affluent clusters. Their high disposable income allows them to enjoy the luxuries in life. They are financially astute and have a large portfolio of financial products. Their hobbies include health and beauty products, fashion clothing, gourmet food and wine. More actively they enjoy exercise, golf, skiing, sailing and horse riding. When they want to take a break they look forward to their all-inclusive holidays.
Aged in the City Suburbs GR557
Having lived at their current address for more than 30 years, these now retired 65+ year olds can start relaxing and enjoying their home. They have had a number of home improvements made to their bungalow including a conservatory and awnings. Many are widowed and like to spend their time seeing their grandchildren, knitting, gardening, doing crosswords and puzzles and bird watching. They also regularly do the pools. Financially, they have invested in Guaranteed Income Bonds and a funeral plan and have a credit card which they always pay off in full.
Betting and Bingo GR551
Having been divorced, separated or widowed, this group are 65 or over and live alone with their pets in a privately rented, housing association or council flat or maisonette in the city or suburbs. With no car, they shop less than a mile away from home, spending on average less then £15 a week. Their favourite shops are Asda, Kwik Save, Iceland, Morrisons, Farm Foods, Gateway, Solo and Netto where they make use of the in-store cafés. They enjoy doing crossword puzzles and knitting in their spare time, they are big fans of bingo and the pools and will sometimes have a flutter on the horses. When money allows they like to go on a coach holiday which also gives them an opportunity to socialise.
Managing on a low income, this retired group budget wisely. They tend to do their weekly shopping at Co-op, Iceland, Budgens, Gateway, Mace or Somerfield where they usually spend under £15 a week. In these stores they appreciate the customer service and in-store café. They like to buy clothes through catalogues and mainly use Fifty Plus, Daxon, JD Williams, Ambrose Wilson, Damart and Kays. When it comes to socialising they enjoy going to bingo which they regularly attend, and taking coach holidays.
Budget Families GF307
Typically living in privately rented terraced housing in city areas, these are predominantly younger families. Supporting a large household means that money needs to be spent wisely and these families buy a mix of own label and budget branded goods. People in this cluster work in a wide cross-section of jobs as middle management, office and clerical workers, tradesmen or in educational, medical or retail roles, but not as higher professionals. Holding sub-prime credit cards, these households tend to have a revolving balance at the end of each month. They choose camping and caravanning holidays when they want to get away and would love their own holiday home.
Living in their own bungalow in a rural area, this group consists of married or widowed people who are generous with their money and contribute to a number of charities including Christian Aid and the Armed Forces. Holidays are important to them and in the last few years they have travelled to Australia and have been on a cruise. Hobbies enjoyed by this group include membership of the National Trust, golf, religious activities, hiking and walking, gardening, fine art and spending time with their grandchildren. This financially astute group have multiple credit cards and always pay the balance off in full. They also have numerous other financial products.
Children and Camping GF422
These manual workers have low to mid yearly incomes. There are three or four young children in these households. Shops used for the weekly groceries are around ten miles away from home, and those most frequently chosen are Farm Foods, Gateway, Solo, Kwik Save, Spar, Aldi, Lidl and Netto. They enjoy going on holiday as a family, camping and caravanning, and also list fishing as a relaxing pastime. Not only do they buy clothes via catalogues, they also belong to music and book clubs and enjoy entering prize draw competitions and going to bingo.
City Manual Workers GF319
Living with their partner and two children, these manual, factory and shop workers share their terraced home with their pets. They enjoy doing a bit of DIY at home, and as a means of relaxation, go fishing, to the pub and to bingo on a regular basis. With a mid income they see price as an important factor when doing their shopping and choose Morrisons, Netto and Kwik Save. Newspapers taken are The Journal, Metro North East, Daily Star and the Daily Record and at the weekend they take time to enjoy Wales on Sunday or the News of the World.
City Singletons GX315
Mainly office, clerical workers, or working in educational, medical or middle management roles, these people tend to live alone in the city. They are a charitable group of people who donate by direct debit to human rights charities and Greenpeace. When it comes to time off they enjoy taking adventure and skiing holidays. Their favourite hobbies include going to the theatre or the cinema, attending cultural events and enjoying gourmet foods and wines. This group hold a number of credit cards but rarely pay the full balance off and have a tendency to transfer balance from one credit card to another.
At 65 years of age and over, this married group living in small towns and city suburbs, like nothing better than a coach or escorted holiday when they want to get away. In the time that they have lived in their bungalow, they have added a conservatory where they like to relax and look out onto the garden which they list as one of their favourite hobbies. Others include bird watching, knitting, sewing and needlework and looking after the grandchildren. To keep healthy they buy vitamins and food supplements through mail order. This group have a small number of financial products which include lump sum investments and Income Bonds.
This group is made up of widows and widowers. They live in the city suburbs in their semi-detached homes, and now that their children have grown up and left, really look forward to seeing their grandchildren. Keeping them busy at home they typically have a cat, dog or both. When at home they enjoy knitting and doing the pools, and when they want to get away they choose a coach holiday in Europe. Catalogues are often used for clothes shopping and the favourites are Ambrose Wilson, Kaleidoscope, Daxon, and Fifty Plus. Newspapers enjoyed are the Yorkshire Post, the Sunday People and Metro North East.
Conventional Givers GR355
This group has lived for over 40 years in their owned bungalow, flat or maisonette. They are now retired and widowed and have a yearly income of between £10,000 and £15,000. Generous with their donations to charity, they give to the deaf, Christian Aid and disaster relief by post or standing order. They are likely to have a credit card with their own bank and always pay the full balance when the bill comes in. When it comes to newspaper readership their daily newspapers include The Times, The Telegraph, the Daily Express and the Daily Mail whilst at weekends they buy The Sunday Telegraph.
Country Pursuits GM234
This cluster contains postcodes that have a mixture of lifestage groups. This group lives in rural areas, and most of their hobbies revolve around the great outdoors. Top of the list is bird watching, but they also really enjoy hiking, walking, horse riding, sailing, gardening, wildlife and the environment. They make the most of being members of the National Trust. One partner is likely to be self-employed with the other working in the public sector. They typically enjoy having at least two cars - both of them estates. They are generally financially aware and have a number of financial products such as shares and lump sum investments.
This cluster contains postcodes that have a mixture of lifestage groups. These retired couples or widows over 65 years of age have lived in their detached house for over 30 years.They take vitamins and supplements and enjoy lots of relaxation on their cruise holidays. They typically also have private medical cover. Before retirement they worked in a professional capacity or in senior management and have set up a funeral plan, and invested in Guaranteed Income Bonds, high interest investments, shares and unit trusts. Along with having a newspaper delivered, they also subscribe to Which?, Time and National Geographic.
Educated Professionals GX229
These degree educated single households in small towns have lived in their privately owned maisonette for about ten years. Many now work in education and middle and higher management and use their mid to high income to pay for a number of financial products including medical cover. They also have high interest accounts, shares, ISA’s and unit trusts, pension plans and a number of credit cards for which they always pay the monthly balance in total. Cards include MasterCard, Egg, NatWest, MBNA, Morgan Stanley and Marbles. They contribute generously to charities for environmental causes, birds and human rights by standing order or direct debit. For relaxation they enjoy fine art and antiques, visiting National Trust properties, skiing and sailing.
These households typically comprise up to six people with the parents mostly divorced or separated. They have lived in their terraced council house for a number of years and are either unemployed, work as manual or factory workers or housewives and have a low to middle income. Although money is tight, they take great pleasure from fishing, doing the pools, crosswords and puzzles and spending time with the grandchildren. Their price sensitive shopping is usually done at Kwik Save or Netto and when it comes to clothes, the catalogues most used are Great Universal, and Kays. Their ownership of credit cards is minimal.
Family Focus GF411
Living in the city in their rented or housing association terraced houses, these postcodes generally contain young families, with a significant number of the adults still studying. Although on a low income these households do have a family focus, spending money on domestic and family orientated products. Religious activities tend to play a large part of this families' life. When it comes to financial products, this group tend not to own any, however, many would consider savings plans and accident insurance for the children. Sikh, Muslim and Hindu people tend to be highly represented in these postcodes.
This group of retired nature lovers enjoy the outdoor life and make the most of their membership of the National Trust. Their numerous hobbies include bird watching, gardening, hiking and walking, cricket, golf, religious activities and spending time with their many grandchildren. Holidays for this group include escorted and coaching, but they do also like to push the boat out and take cruises. These people are financially savvy and have a large portfolio of products such as Guaranteed Income Bonds, high interest accounts and investments, unit trusts and ISA's to name a few.
Flats and Convertibles GX127
These well-educated people enjoy their urban life in flats. Working in professional or senior management roles they like to spend their money on the things they really want, like their convertible and a villa in the sun. When relaxing at home they enjoy gourmet foods and wines, which they purchase by mail order. On a more active level they like to exercise, playing cricket, rugby, tennis and going sailing and skiing. They are financially savvy and have a large portfolio of products. They also have a number of credit cards and always pay off their balance in full.
Full City Homes GF512
These large younger households live in council maisonettes and many are hoping to move in the next year. The children are of various ages under 17 and the parents tend to be single, separated or divorced. Either working as manual factory workers or unemployed, they have a low household income. Consequently, their shopping is very much price related and their favourites are Asda, Farm Foods, Kwik Save, Netto and Morrisons. Clothes tend to be bought via catalogues, the most used being Great Universal, Choice, Kays, Littlewoods and Family Choice. As a means of relaxation they like to go to the bingo regularly, and also enjoy going to the pub, the cinema, and keeping up with the latest fashions.
Gardeners World GM336
This cluster contains postcodes that have a mixture of lifestage groups. Living in the suburbs, these married couples have enjoyed living in their semi-detached home for many years. In that time many have re-mortgaged their home, which has allowed them to make a number of home improvements and consequently to enjoy relaxing in their conservatory, or in the shade of their awnings in the garden. They also enjoy spending time with their grandchildren and doing the pools. When it comes to newspapers, they like to read The Journal, Metro North East, the Yorkshire Post and their local paper for the local news.
Living in rural areas in their own bungalow or detached home, this retired group – either married or widowed – has time to do the things they enjoy. In fact, they are keen gardeners and count it as one of their favourite pastimes together with seeing their grandchildren. They also enjoy looking after their pets, and on days out make the most of their membership of the National Trust. They are generous with their time and often volunteer to work in charity shops and also contribute by post to the Salvation Army and bird related charities. Financially, they no longer have a mortgage to worry about, and have invested in a funeral plan, Guaranteed Income Bonds, lump sum investments and unit trusts.
Gourmet Travellers GM143
This cluster contains postcodes that have a mixture of lifestage groups. These married couples aged between 55 and 64 live in small towns or rural areas. Their children have left home so they now just have pets sharing their detached house. They generally have at least two cars, sometimes including a convertible and an estate. They also enjoy all the mod cons and the home improvements they've made. They like nothing better than relaxing at home with a whisky or a brandy –Courvoisier, Remy, and Hine being their favourites. Degree educated they have enjoyed professional careers, some running their own businesses. They have probably now retired and enjoy frequent holidays and have travelled all over the world in the last three years.
Healthy Urbanites GX210
These single professionals take an active interest in world news and politics and could be classed as “opinion formers” but are not necessarily early adopters of technology. Currently they live in urban areas in their privately rented or housing association maisonettes or flats. When it comes to holidays they opt for the more independent break, also enjoying adventure and skiing holidays. Willing to pay a premium for convenience, these people shop locally or on the internet, particularly Ocado.com. They have an above average spend on organic foods, health foods, herbal remedies and supplements, suggesting they care about their well-being.
This cluster contains postcodes that have a mixture of lifestage groups. Living in urban suburbs, some with teenage children, people in these areas tend to be well-educated professionals on a mid to high income. Both partners have similar hobbies, which include sport and exercise, current affairs, foreign travel, gourmet foods and wine, the theatre and cultural events and ordering wine via mail order. They regularly read the Independent, the Daily Mail, The Telegraph, The Times, the Financial Times and The Guardian. They also like to take the time to read the broadsheets at the weekends in their detached or semi-detached home. In addition to these, they subscribe to a number of magazines – New Statesman, Which?, Spectator and National Geographic.
Hobbies in City Suburbs GF202
This group work in middle management, have a couple of young children and tend to live in detached houses in the city suburbs. They enjoy a whole host of hobbies including plenty of exercise, keeping on top of fashion, football, gourmet foods and wines, horse riding, golf, home computing and skiing to name a few. While considering buying their own villa in Europe, they generally enjoy skiing holidays, going to the Caribbean and city breaks in Europe. They tend to invest in financial products and are open to alternative methods of banking. They are influenced by low interest rates and money back deals.
Income Supported GF408
These young families live in city areas in privately, council rented, or housing association terraced houses and maisonettes, with a couple of children. Although some are unemployed, many are trade, factory, manual, or shop workers. They tend to shop in budget grocery stores and may supplement their income using credit cards. Their favourite hobbies are listed as music, going to the cinema, keeping on top of the latest fashions and health and beauty products. They also enjoy going to the bingo on a regular basis. They currently subscribe to music and book clubs.
Independent Thinkers GX324
Living in privately rented or housing association flats or maisonettes in urban areas, these single students tend to shop at Sainsbury's Central, Budgen and Tesco Metro. Unlikely to have a car, distance is an important factor when choosing where to shop. Being students it is not surprising that they are interested in current affairs and other hobbies enjoyed are theatre, arts events, tennis and self-improvement. When choosing a holiday they like to be independent, and enjoy adventure or skiing breaks. These charitable people donate to environmental, homeless and human rights causes and also sponsor a child in the Third World.
Jam Packed Households GM433
This cluster contains postcodes that have a mixture of lifestage groups. These city households comprise of five members and where children are present they tend to be in their teens. In addition, they have a significant number of pets so it can be a bit of a tight squeeze. Their homes are council terraced houses where they have lived for approximately 30 years. Occupations tend to be retail/shop based and as such these postcodes contain households with a relatively low income. With large households they have an above average grocery spend and shop at Sainsbury's Savacentres, Tesco Express, Iceland and Alldays. They are regular readers of the tabloid press.
Local Life GM541
This cluster contains postcodes that have a mixture of lifestage groups. Having been widowed or divorced this group find themselves alone in retirement. They are very generous with their time and carry out a significant amount of voluntary and charity work and have a keen interest in religious activities. Living in urban areas in privately or council rented maisonettes or flats they generally have a low yearly income. They are unfamiliar with the internet and mobile phones and some don't have a landline. Weekly shopping is done as locally as possible, usually at Sainsbury's or Tesco Metro where use is made of the in-store café.
Long Standing Tenants GM440
This cluster contains postcodes that have a mixture of lifestage groups. These married couples typically aged around 65 are still working as manual, factory or shop workers. They have lived at their current address in a small town for the last 40 to 50 years and may share their council rented terraced house with one of their grown up children and a pet dog. Their favourite supermarket, where they spend an average of about £65 a week, is over ten miles away and they like to use its in-store café. Other choices of store are the Co-op, Gateway, Solo, Kwik Save, Lidl, Mace, Spar and Somerfield. Hobbies include rugby, fishing, seeing the grandchildren, knitting, doing puzzles and crosswords and going to the bingo on a regular basis.
Low Cash, Low Credit GM517
This cluster contains postcodes that have a mixture of lifestage groups. These young single students or unemployed people, some of which have children under the age of ten, have a low household income. They currently live in a privately rented, housing association or council flat or maisonette. Their main shop is usually done less than a mile from home at Sainsbury's Central, Lidl or Iceland and for even more convenience they order shopping via the internet from Iceland. They have a keen interest in fashion and beauty products and self-improvement. They typically buy a lot of clothes through catalogues. Hobbies include health and beauty and going to the cinema. They spend money on magazines ranging from self-improvement and New Age to the arts.
This affluent group are widowed and have lived in their owned detached home in the urban suburbs for the last 40 to 50 years. Some are still working in senior management positions or running their own company and enjoy an income of over £25,000.They are fortunate enough to have travelled widely and have visited Australia, Asia, and the USA. They are currently considering buying their own timeshare apartment in Europe or further afield. They enjoy driving their new convertible car and have purchased motor assistance to give them peace of mind. Households in these postcodes tend to have above average internet connections.
Metropolitan Semis GF314
Living in their semi-detached properties in city or urban suburbs, these families tend to work as craftsmen, tradesmen or factory workers and earn a mid income. When it comes to the weekly shopping they spend on average £60 to £90. Distance to the store, crèche and children's facilities are important influencers in choosing where to shop. They do their main shopping at Asda or Morrisons where along with food, they buy clothes for themselves and their children once a month. Their hobbies include healthy and beauty, DIY, fashion clothing – sometimes ordered from catalogues such as Next Directory and Look Again – and eating out. More actively they enjoy exercise and golf.
Organic and Urban GM223
This cluster contains postcodes that have a mixture of lifestage groups. These families live in their own terraced homes in urban areas. There are typically three or four children plus a couple of cats and dogs. They are interested in religious activities, self-improvement and cultural events including theatre and art. They also like to keep active and enjoy playing cricket and tennis. When shopping they particularly look for organic products and health foods along with quite a large number of ready meals. They tend to shop only one or two miles away from their home and like using their loyalty card so opt for Sainsbury's,Tesco, Waitrose and Asda.
Organic Supporters GR152
This married group contains retired, senior management or people who work in the medical profession, living in rural and small towns. They shop in Marks and Spencer, Waitrose and Safeway where they buy a large number of organic products with their shopping. When it comes to finances they use a number of credit cards and always pay the full balance every month, they also have numerous financial products. Holidays are plentiful to destinations all around the world, but this group are generous with their money too and donate to health research, Third World causes, children's welfare, disaster relief, the Armed Forces, and charities involved with wildlife.
Pastoral Volunteers GR560
This group live alone in a flat or bungalow which is either rented, privately owned or housing association, in a rural location. Now 65 or over and widowed, they keep busy with numerous hobbies including religious activities, spending time with their grandchildren and doing voluntary work in charity shops. They also like to socialize on their coach or escorted holidays. They keep up with the news reading the Daily Express or the Daily Mail and also subscribe to the Readers Digest. Clothes are often ordered from catalogues and they are generous with their charity contributions and donate (by post) to Christian charities and those supporting the deaf, the blind and the elderly.
Rent Books and Benefits GM531
This cluster contains postcodes that have a mixture of lifestage groups. Living in their council rented accommodation for over 40 years, these separated or divorced people are mainly unemployed or blue collar workers. Hobbies consist of going to the bingo, doing crosswords and puzzles and spending time with their grandchildren. Some of their relatively low income is spent on pet care. The probability of them having any financial products is low. Newspaper preferences are the tabloid press as well as Metro North East and the Sunday Post. When choosing where to shop, distance is the main factor as they rely on public transport. Seeking value for money they shop at Aldi, Farm Foods, Iceland, Kwik Save, Morrisons or the local Spar, and Netto.
Retired and Rural GR448
These retired people typically were previously self-employed. Widowed and living in their rural bungalow for the last 30 to 50 years, their children have mainly left home. Their income is between £5,000 and £9,999 which helps pay for their annual, much looked forward to coach holiday in the UK. Hobbies include doing the pools, gardening, knitting, bird watching and their favourite, seeing the grandchildren. When it comes to grocery shopping they use Mace, Spar, Co-op and Budgens, but due to the distances they need to travel to their nearest supermarket around ten miles away, they sometimes use the local shop or garage.
This cluster contains postcodes that have a mixture of lifestage groups. In their privately rented or housing association flat or maisonette, these single, divorced or widowed retirees live alone. They have lived in the city at the same address for many years. Not only as a means of relaxation, but also as a great way to socialise with other people in similar situations, they enjoy going on coach holidays. Papers read are the Daily Sport and Metro North East. With a low yearly income, money has to be spent carefully. Clothes are often bought from catalogues such as Damart, JD Williams, and Daxon. As many do not have a car, food shopping is done close by, usually at the Co-op, Alldays, Circle K or the nearest garage shop.
Rural Connections GF221
These couples, typically with up to four children, live in detached homes in rural areas. Using their PC at home, they tend to access the internet on a regular basis – usually for up to an hour at a time, and they sometimes use it for doing their shopping. On average they spend over £90 a week on their main shop and are very keen on organic foods. Working as craftsmen, tradesmen, educational, professional or in middle management, many are also studying for an Open University Degree and are considering becoming self-employed.
This cluster contains postcodes that have a mixture of lifestage groups. These married couples aged between 55 and 64 currently working in middle management are nearing retirement. Living in rural areas in detached homes, they enjoy all the mod cons including satellite TV, a dishwasher and home computer. Their chosen supermarkets are over five miles away and include Safeway and Tesco. For more convenience they may shop via the internet with Ocado.com. They have lots of hobbies, which include birdwatching, DIY, fishing, gardening and home computing.
Semi-detached Success GM235
This cluster contains postcodes that have a mixture of lifestage groups. These married couples are employed in middle management and education. They have a couple of children and often dogs and cats, which keep their owned semi-detached home full. For relaxation they like to eat out and enjoy going to theatre or other cultural events. Some own their own timeshare in Europe where they can regularly get away from it all. When money allows, they would like to add a conservatory onto their home. Many have savings plans and investments including child savings plans, lump sum investments, shares and a pension plan.
Shrewd Solos GM342
This cluster contains postcodes that have a mixture of lifestage groups. With no children at home this group is largely made up of widows or widowers. Living in their owned semi-detached home in the urban suburbs they typically like to go on escorted and coach holidays when they want to get away from it all, and when at home they really enjoy reading books and magazines about trains. They use their car to go to their favourite supermarkets – Sainsbury's, Tesco or Waitrose – where they typically spend an average of £90 to £104 a week on their shopping. Newspapers that they buy regularly include the Daily Express, the Daily Mail and The Mail on Sunday.
Single Students GM313
This cluster contains postcodes that have a mixture of lifestage groups. Living in urban areas, this group of people tend to be young students studying either their first degree or postgraduate degree. The majority of them are typically single, living in rented maisonettes or flats and possibly sharing with other students their age. Their interests include health and beauty, fashion clothing, going to the cinema, participating in religious activities and improving their well being. They generally like to keep up to date with current affairs and technology such as the internet and digital TV, and they use their mobile phones as a source of news and information, as well as for home finance and to download music.
Small Town Bungalows GR547
Living in council bungalows in rural areas or small towns along with their pets, this group is now retired and have a low annual income. They enjoy lots of pastimes and hobbies including bird watching, fishing, knitting, doing crosswords and puzzles, coach holidays and spending time with the grandchildren. They also enjoy playing bingo. They tend to buy clothes through catalogues, the main ones being Damart, Marshall Ward, Great Universal, Daxon, JD Williams, and Ambrose Wilson. When it comes to grocery shopping, they like supermarkets with good customer service and those with an in-store café.
Of mid income, this group work in office or clerical roles or as manual or factory workers. They live in their own terraced homes in small towns and tend to have a pet. They have a wide variety of credit cards and would consider taking on more, however they rarely pay the entire balance off. Many are now considering consolidating their debts and want to take out a personal loan within the next twelve months.
Small Town Tradesmen GX337
Hiking and walking is a big part of this groups life, listed as their favourite pastime and means of relaxation. Living in their bungalow in a small town or rural area, either alone having divorced, or with their partner and dogs and cats, they appreciate the time they can spend outdoors. Typically middle aged, many work as craftsmen and tradesmen and are self-employed running their own small business.
Social Explorers GX203
These households enjoy an income of £25,000 to £29,000 from their job in middle management. That income allows them to indulge in the hobbies they enjoy such as gourmet foods and wines and going to the pub. They like going skiing and taking holidays in the sun in the Caribbean and Asia. They are generous with their money and donate to animal welfare, wildlife and human rights charities. They make good use of their digital and satellite televisions, using them for betting, home finance, home shopping and internet access.
Spending Sporty Families GF128
Living in their detached homes in rural small towns, these married families with four or more children and numerous pets appreciate the great outdoors. Many sports are enjoyed including hiking and walking, horse riding, tennis, cricket and skiing to name a few. They are also members of the National Trust and enjoy family days out. They take a keen interest in wildlife and the environment and donate to charities linked with these issues. This group have numerous credit cards and always pay the balance off in full. They also have a large portfolio of financial products.
Striving Students GX506
Comprised of young people and students that are typically still in further or higher education, whilst some may have started in the world of work. As a result they have a very low income, in many cases they have yet to gain a credit rating, meaning that they have few financial products, save for those associated with student bank accounts. They are very generous when it comes to charity and donate by standing order or direct debit to homeless charities, Christian Aid, Friends of the Earth and many more. They currently subscribe to Britannia Music and spend money on music and videos at least once a month.
Traditional Country Life GF326
Living in rural areas, this group share their semi-detached home with their three children of varying ages - all under 18. The children are kept busy with the digital TV, which is put to a number of uses including interactive games and home shopping. They also buy clothing via catalogues such as Look Again and Grattan. Working as crafts and tradesmen, manual or shop workers, they have a mid income and have invested in children's savings plans. These families enjoy the outdoor life and hobbies include fishing and horse riding and to get away they take caravanning and camping holidays. Living between five and ten miles away from their chosen supermarket they tend to also use the local shop or garage to top up on extras.
Travel and Timeshare GF216
These predominately married couples with one or two children aged under eighteen living at home are lucky enough to own their own timeshare, which suits their love of travelling abroad. In the last three years they have taken holidays in the USA and the Caribbean. When at home, hobbies include sports and exercise such as playing golf, hiking and walking, home computing, enjoying gourmet foods and wines and ordering wines by mail order. They also like to eat out and going to the cinema.
Unemployment Blues GX520
Living alone in city or urban areas these single, separated and divorced people are low income, blue collar workers with a high level of unemployment. They choose Aldi, Co-op, Farm Foods, Iceland, Kwik Save, Netto, Lidl and Circle K to do their weekly shopping, usually under a mile away from their council flat or maisonette. They buy their cigarettes at the corner shop, enjoy going to the pub, fishing and football, as well as buying music and videos once a month. Newspapers enjoyed on a regular basis are the Daily Sport, Daily Record, Metro North East,News of the World and The Mail on Sunday. This group like to study the Racing Post as they enjoy a flutter on the horses. They also go to bingo and play the pools
Urban Terraces GM225
This cluster contains postcodes that have a mixture of lifestage groups. The children in these families are between six and fifteen years old and along with the various cats and dogs, they keep these owned terrace houses in the urban suburbs and city very busy. The parents are living with their partner or have been divorced or separated. Working in office, clerical and middle management roles they have a mid annual income and tend to use their credit cards frequently, with an average monthly credit card balance of around £1,000, which they rarely pay off in full. They typically spend around £100 a week on their grocery shopping, which is largely done at Tesco Express, Tesco Extra, and Sainsbury's where they can use their loyalty cards.
Urban Travellers GX105
These professionals or senior managers live in their owned or rented flat or maisonette in urban areas. With an income of around £30,000 they can enjoy hobbies and holidays including adventure holidays and skiing. They have travelled as far as Australia, Asia, the Caribbean and also take lots of weekend city breaks. They are big readers and buy books and magazines on art and self-improvement and enjoy the classics. Hobbies include lots of exercise - skiing, sailing, tennis and cricket. At a more sedate pace, they appreciate gourmet foods and wines.
Living in their terraced houses in the city, these office, clerical, manual, factory or shop workers earn a low to mid income. Although they don't have any dependents they spend their money wisely. They shop less than a mile away from their homes, usually in Farm Foods, Kwik Save, Morrisons, Netto, Asda and Spar because of their prices. They really enjoy going to the pub to socialise, or taking in a movie. When relaxing at the weekend they tend to read the Sunday Sport or the Sunday People, and during the week The Mirror, Daily Star or Metro North East.
Widowed and Retired GR549
Living in their urban or city suburbs terraced house, this retired widowed group reularly go to the bingo and when money allows, take coach holidays. When at home they like to do crosswords, puzzles, knitting and whenever possible see their grandchildren. They also enjoying reading the papers and are particularly fond of the Sunday Post, Sunday Herald and Daily Record. Weekly spend on shopping averages £15 to £24 and is done between one and two miles away in Farm Foods, Kwik Save, Netto, Iceland or Morrisons. They tend to buy clothes through catalogues, the main ones being Damart, Marshall Ward, Great Universal, Daxon, JD Williams and Ambrose Wilson. When it comes to grocery shopping, they like supermarkets with good customer service and those with an in-store café.
Wildlife and Environment GR346
This married group are mostly retired, but some are still doing self-employed work and have a mid income. They enjoy the outdoor life and like to keep healthy with vitamins and health supplements that they buy via mail order. They are keen gardeners, enjoy hiking and walking, horse riding, wildlife and the environment. They are also keen members of the National Trust. Many contribute to wildlife and bird related charities. Living in their rural bungalows and detached homes many have added a conservatory and would consider adding double glazing.
|
Filter Personicx
No Personicx Selected
Close this window when you're done.
|