JCDecaux Innovate
In 2001 JCDecaux established Innovate, an industry first, a team dedicated to pushing the boundaries and challenging the conventions of outdoor advertising.
From brand launches to awareness campaigns JCDecaux Innovate will take a marketing objective from concept to on-street reality. In Campaign Magazine’s 2005 Annual, four out of the 10 ‘Best outdoor innovations’ were credited to JCDecaux Innovate.
Possibilities from real-size models, to screens, through to special builds; we can take a creative and add an extra element to enhance a brand message, adding value to a campaign.
The opportunities are endless, the only limitation is imagination.
For production specifications and print costs, and to find out what opportunities are available for your brand contact the Innovate team
Showscreen
Yell.com
Yell.com brought its search facility to UK locations via interactive showscreens in bus shelters to demonstrate the breadth of local expertise and information that it offers.
6-sheet Showcase
Lynx, Click
JCDecaux Innovate successfully brought to life a key element of Lynx's Click campaign to enhance recall and impact by utilising giant clickers suspended inside bus shelters.