JCDecaux Innovate
JCDecaux Innovate is a team dedicated to pushing the boundaries and challenging the conventions of outdoor advertising. Using the most up-to-the-minute developments in outdoor advertising, we take a marketing objective from concept to on-street reality.
Today, advertisers need to be more inventive to encourage engagement and recall from their campaigns. No one understands this better than JCDecaux Innovate, but don't just take our word for it, we were listed as one of the '10 ways to make your media pounds work harder' in Media Week magazine, 26 August 2008.
From interactive bus shelters to show stopping spangley billboards, we deliver attention grabbing campaigns that inspire consumers on the street, where it matters most.
For production specifications and print costs, and to find out what opportunities are available for your brand contact the Innovate team
Showscreen
Yell.com
Yell.com brought its search facility to UK locations via interactive showscreens in bus shelters to demonstrate the breadth of local expertise and information that it offers.
6-sheet Showcase
Lynx, Click
JCDecaux Innovate successfully brought to life a key element of Lynx's Click campaign to enhance recall and impact by utilising giant clickers suspended inside bus shelters.