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1964-72
The beginnings
1964

Jean-Claude Decaux invents the new concept and business model of 'street furniture', with bus shelters financed by advertising. JCDecaux is born, and also a brand new 2 m2 advertising format.
Lyon (France) becomes the first city to adopt JCDecaux's business model.

1966

Two years after the company launched, JCDecaux extended its activities into Belgium, creating the Group's first subsidiary. 

1967

Our global headquarters are established in Plaisir, near Paris. Fifty years on, over 700 employees from over 100 business areas are based there.
 

1971

The installation of street furniture in Lisbon, Portugal sees the launch of the company’s first non-French-speaking subsidiary.
 

1972-1982
Brand and city innovation
1972

The development of the free-standing Council Information Panel – with advertising on one side and council information, including wayfinding, on the other, changed the game of how concession agreements were awarded. Well-designed non-advertising products are now included as part of contracts. Digital information products, which can be updated as required, are now installed.

1976

The scrolling 6-sheet panel marked the first product designed to embody the ‘less is more’ advertising ethos.

1980

Designed for cleanliness, ease of use, reliability and, already, concentrating on saving energy and water, automatic public toilets (APCs) are tested, then installed, in Paris in 1980 and 1981.

1982-1999
Design and business development
1982

Our first street furniture is installed in Germany in 1982, in Hamburg. In 1990, a few months before reunification, we became one of the first companies to invest in Eastern Germany, with a contract with the city of Leipzig.

1984

JCDecaux entered UK market with its first contract, 40 bus shelters in Kingston-Upon-Thames. This marked the introduction of 6-sheets in the UK. Our business ethos - to enhance public spaces along with advertising supply - won the hearts of city architects and led to an overall improvement in out-of-home products UK-wide.

1992

Lord Norman Foster becomes the first designer to work with JCDecaux to design street furniture lines. Over fifty designers, including Mario Bellini, Philippe Starck, Jean-Michel Wilmotte and Marc Aurel, would subsequently work with the company.

1994

JCDecaux won its first American contract, accessible public toilets in San Francisco.

1997

The winning of the City of Sydney contract marks our entry to Oceania. The contract is awarded thanks to our close collaboration with the designer Philip Cox and the quality of our street furniture maintenance.

1998

Installed by Infoscreen, the Group's first digital displays go live in the Vienna Metro.

1999-2013
The challenger brand becomes number 1 worldwide
1999

The company acquired Avenir, the out-of-home media communication division of Havas Out-of-Home Media - Mills & Allen in the UK. Overnight we extended our product reach to billboard and transport advertising.

1999

JCDecaux wins the first advertising concession in Singapore, a city which previously refused advertising in public spaces, and installs advertising bus shelters on Orchard Road, the heart of the city's retail and entertainment hub.

2000

Scrolling Backlights, considered a revolution in out-of-home by UK media agencies, and another example of JCDecaux's 'less is more' product installation ethos, launched in the UK.

2001

Company floated on the Euronext Paris exchange.

2001

UK launch of JCDecaux Innovate, the division dedicated to devising eye-catching newsworthy campaigns. The division rapidly rolled out across JCDecaux subsidiaries worldwide.

2003

The ground-breaking self-service public bicycle hire scheme, Cyclocity, launches in Vienna. Public bicycles, funded by advertising revenue, are now available 700 cities in over 50 countries
 

2008

The M4 Tower, the first iconic digital product in the UK, and the first site of the Premiere Platinum collection, was unveiled. 

2008

JCDecaux signs its first contract with Dubai International Airport in 2008. Other deals in the region would follow; by 2014 JCDecaux Middle East had grown to a 250-strong team.

2008

We worked in partnership with BAA to plan and develop advertising opportunities within the infrastructure of Heathrow Terminal 5 during its construction. It is widely considered the blueprint for the airport media development of the future. 

2010

Our purchase of Titan Outdoor propelled us into pole position in the rail advertising market.

2012

mVision is the first large format digital advertising product to be installed in UK shopping malls.

2013

In 2013, we invested further in South America, buying 85% of Eumex, a Mexican company founded in 1995. As a result over 500 people joined JCDecaux and we strengthened our position in Chile and Argentina as well as entering seven new countries.

2013-present
Interactivity and connectivity
2013

Consolidating our position as airport advertising market leader,  we launched sales opportunity for the brand new  Heathrow Terminal 2 ahead of its opening in June 2014, having been closely involved in the advertising placement strategy during construction.

2013

We entered the experiential advertising market with the launch of JCDecaux Live.

2014

We were delighted to be awarded the ten-year out-of-home advertising partnership contract with the City of Edinburgh. This comprised advertising bus shelters, non-advertising bus shelters, the first network of city centre digital screens, with interactive ‘Live Touch’ screens providing local information; charging stations; and large format products, including the city's first large format digital.

2014

We installed Europe's largest digital screen product at London Waterloo station - the launch of the Motion@Portfolio.

2014

JCDecaux urban networks become an integral part of urban connectivity as we partner with Vodafone, Huawei and Alcatel-Lucent for small cell deployment.  Amsterdam becomes the first city to take advantage of the development, equipping over 400 bus shelters with the technology.

2014

We unveiled Tesco Smartscreen, the first data-fuelled, audience-traded digital out-of-home network. Creative copy can be changed by sales information, audience, weather and other environmental factors to optimise effectiveness.  

2015

We launched SmartBRICs, our ground-breaking media planning and buying platform, which allows campaigns to be planned, optimised and bought as efficiently and effectively as possible through the use of detailed third-party datasets. 
 

2015

We were awarded TfL's London bus shelter advertising concession, the largest of its kind in the world. We immediately embarked upon the digital transformation of the city, installing a fully synchronised digital advertising product in London's retail, financial and tourist heartlands. Our work in London embodies our use of the 'Three Ds' - digital, data and delivery.

2015

Our global digital creative hub Dynamic launched in January. Dynamic is focused on making it easy for brands to create dynamic, contextual ads that use up to the minute information to make them as relevant, therefore eye-catching and effective, as possible.
 

2015

The environmental revolution picks up pace as we begin to install ever smarter, greener bus shelters. In Paris, we install new shelters equipped with photovoltaic panels, green roofs, USB chargers and digital information screens providing real-time and localised information. 

2016

We announced a significant step in our digitisation of LDN - the complete synchronisation of Oxford Street. 

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