• CONTACT US
Menu

Landlord Copy Guidelines 

TfL 

  • Must be legal and CAP compliant

  • Must comply with TfL Public Sector Equality Duty

  • Must not be of an overtly sexual nature

  • Must be HFSS Compliant – https://hfssjcdecaux.splashthat.com/

  • Must not make reference to body image

  • No adult entertainment

  • No violent images or offensive weapons

  • No matters of public controversy or sensitivity

  • Nothing that makes negative references to TfL services 

  • No political campaigns

  • No cigarettes or tobacco advertising

 

MALLS

  • Advertises a competitive Shopping Centre or Retailer that is competitive in nature to stores or activities carried out in the centre

  • Contravenes any statutory or regulatory provisions or relevant codes of practice (including without limitation the rules of Advertising Standards Authority)

  • Political or Religious Advertising

  • Cigarettes or Tobacco Advertising

  • Anything Offensive, Improper, Immoral, Illegal or which violates any intellectual property rights

 

RAIL

  • Must be legal

  • Must abide by the ASA code of practice

  • Must not be likely to cause offence to a substantial part of the public

  • Must not depict or refer to nudity, indecency, obscenity, striptease or bodily functions

  • Must not contain or refer to obscene language

  • Must not advertise lap-dancing, escort agencies or massage parlours

  • Must not depict murder, scenes of terror or acts of violence

  • Must not be political and call for the support of or attacks a particular viewpoint, policy or political group

  • No graffiti or imagery that suggests the poster has been damaged or defaced

  • Must not interfere with the safe and efficient operation of the Railway or Station

  • Must not damage the interests of Rail partners, bring them into disrepute, or lead to unacceptable comment on Rail partners

*Some supermarkets have their own guidelines, speak to Campaign Management for further details.