The high impact sites we have installed on main arterial routes work in conjunction with the product lines located in city centre and pedestrianised areas. This strategy provides a complete city-wide solution for advertisers; services for the residents of and visitors to Edinburgh; and additional revenue for the Council to help to support their objectives.
Working together in a spirit of entrepreneurial partnership has led to the development and installation of innovative digital bus shelters with integrated charging and information services.
Twenty-five 84” bus shelters designed by Lord Norman Foster were installed along Princes Street, along with advertising and non-advertising bus shelters. In a UK first, shelters were fitted with USB charging ports, while four had City of Edinburgh digital content deployed to LiveTouch screens.
“...as a bus operator, it is our view that all City Centre bus stops should have attractive, well-maintained bus shelters to encourage the transport modal shift that is Council policy. This is most important at premium stops such as Waverley Station or Waverley Bridge and stops served by long distance services such as Waterloo Place and George Street.”Lothian Buses 2016
“If it is telling you something about the local culture...I think that’s fantastic. On the local screens people are getting a glimpse of what is going on...”JCDecaux market research Princes Street project