Check out our gallery of pictures from our three day showcase on the Cromwell Road by clicking here.
JCDecaux showcased 50 posters from 50 designers across The London Gateway portfolio of digital poster sites over the weekend (27 and 28 April) and on Monday 29th April for World Communication Design Day in conjuction with Icograda.
As a celebration of design and outdoor, each piece of creative received multiple screenings across the nine digital screens during the showcase. In partnership with Icograda, the International Council of Communication Design, and to celebrate World Communication Design Day, the world’s most promising design talent from countries including the UK, the USA, Canada, China, South Korea, Mexico, Germany and Russia had their work displayed across the iconic London Gateway portfolio.
The 50 design pieces reflected this year’s 50th anniversary of Icograda and demonstrate the flexibility of digital outdoor - 50 posters celebrating 50 years from every continent around the globe. Under the theme of ‘1Love1Word’ new and original creative design work was selected from some of the most cutting-edge designers across the world.
Spencer Berwin, managing director – sales for JCDecaux UK, said: “The London Gateway is the ideal location for this exceptional design showcase as it is seen by a global audience travelling between central London and Heathrow Airport.”
Marilena Farruggia, managing director of Icograda, said: “The initiative stemmed from people coming together with a spirit of collaboration and passion for design. This was an example of young talent taking a risk and turning an idea into reality and that's what Icograda was built on the spirit of possibility. “The theme 1Love1Word was envisioned by members of our board... and you will see other initiatives this year celebrating this theme. We hope that young talent will be inspired to try... to aim high and make things happen instead of waiting for something to happen.”
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