World-leading ICT solutions provider Huawei have launched Heathrow’s latest large format digital opportunity, the T3 Motion Showcase with a multi-year deal. As Terminal 3’s first large format interior digital site, this is an exclusive opportunity for Huawei to reach and influence over 8.8million valuable arriving passengers each year.
Situated head-on to passengers as they make their way into baggage reclaim, the Motion Showcase consists of two 6.9 x 2.3 meterfull motion digital screens which dominate the arrivals route. The fantastic location and size of the Motion Showcase is guaranteed to capture the attention of the affluent, tech-savvy Chinese passengers that Huawei are trying to reach. Upgrading from static to digital has given Huawei the opportunity to fully engage passengers with bold immersive messaging, while providing greater creative flexibility and increased memorability and recall from the audience.
The installation of this premium DOOH site is a continuation of Heathrow & JCDecaux Airport’s digital transformation, following on from the successful launch of the iconic Heathrow Gateway and T5 Motion Showcase earlier in 2016. 2017 will see JCDecaux Airport’s digital portfolio expand even further, with the installation of Taxi Rank iVisions, the Business Lounge iVision network and new large format digital opportunities.
This campaign was planned and booked by JCDecaux One World through JCDecaux Airport.